‘Pride and Presidents’ Survey: Buttigieg Winning Over Americans

Mayor Pete Buttigieg of South Bend, Indiana, and Mayor Annise Parker, President & CEO of LGBTQ Victory Fund

Bospar PR Polled Americans About Electability, Pete Buttigieg, Donald Trump and Caitlyn Jenner

SAN FRANCISCO—June 13, 2019—Bospar, the boutique PR firm that puts tech companies on the map, has discovered how Americans feel about the electability of LGBTQIA candidates now that Pete Buttigieg is running for president. Buttigieg is the openly gay mayor of South Bend, Indiana.

Bospar conducted the survey for the 50th anniversary of Pride Month, polling over 2,000 American adults from May 24-31, 2019. The PR agency discovered that an overwhelming majority of Americans would vote for a straight man (91%) or a straight woman (90%) and that 78% believe the U.S. is ready for a female president.

Is America Ready for an Openly Gay President?

When asked if they would vote for a gay president, 69% said they would. However, a smaller percentage (52%) believe America is ready for an openly gay president.

Of those who would not vote for an openly gay or lesbian president, who was in all other ways their ideal political candidate, top reasons were:

  • I don’t believe a gay president would have my best interests at heart (38%)
  • I believe an openly gay president would make the United States look weak (32%)
  • LGBTQIA people go against my religion (30%)
  • LGBTQIA people go against nature (23%)
  • I am uncomfortable with LGBTQIA people (19%)

A majority of Americans (57%) would also vote for a transgender president. While no transgender candidate is running – yet – the top choice was Caitlyn Jenner, followed by Laverne Cox.

Americans Like Buttigieg

If Pete Buttigieg becomes the Democratic presidential nominee, 65% of Democrats – along with 26% of Republicans and 39% of other voters – say they’ll vote for him.

Of those that will not, only 20% (across party lines) cited his sexuality.

Only about 1 in 5 Americans read the recent Time magazine feature on Pete Buttigieg, but a majority of those who did liked him more after reading it – including 72% of Republicans.

Americans feel that Buttigieg will work hardest for the LGTBQIA community if elected. The LGBTQIA community put Bernie Sanders in the number two spot, while straight Americans put Donald Trump at number two.

“A growing number of Americans are ready for a gay or lesbian president and Mayor Pete’s historic race will only accelerate that trend,” said Mayor Annise Parker, President & CEO of LGBTQ Victory Fund. “For many, until recently, a viable LGBTQ presidential candidate seemed unlikely or a distant dream. But as Americans see Mayor Pete stumping at town halls and speaking to voters from the presidential debate stage, skepticism about the electability of an LGBTQ candidate will fade. More than two-thirds of Americans already say they will vote for a gay or lesbian president – we only have one-third to convince.”

“The data tells us that the future will bring a more tolerant electorate,” said Gabrielle Ayala, a principal of Propeller Insights. “Across the board, younger Americans are more open to having someone other than a straight man as the president of the United States. Of the three generational groups we looked at, millennials are the most willing to vote for Pete Buttigieg. Given that this group also puts human rights as their political priority, we see that they care less about wealth and more about a future in which all Americans have a fair shot.”

“Never in my life did I think I would see an openly gay man run for the presidency – and get so much support,” said Curtis Sparrer, a principal of Bospar. “Regardless of political party, our research shows that Buttigieg’s candidacy is helping Americans feel better about LGBTQIA equality and people. Whether he wins or not, Buttigieg has scored a crucial victory.”

About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods.

About Bospar
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a longtime PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.