Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
Americans cite PR-placed articles and Consumer Reports; Only 9% find white papers influential
SAN FRANCISCO – July 9, 2020 – Bospar, the boutique PR firm that puts tech companies on the map, published findings from its new study – “PR & Marketing in The New Normal” – which aims to determine how COVID-19 and other events of the first half of the year have impacted B2C and B2B decision-making.
An overwhelming majority of Americans (88%) said that seeing placed stories through PR activity would drive them to visit a company’s website. Nearly one in five Americans (19%) said they only needed to see a story once before being driven to visit. And nearly a quarter (23%) said they needed to see the company in the news twice before visiting. By the time a company has appeared 10 times in news 85% of Americans say they would visit the company’s website.
An overwhelming majority of Americans (92%) said seeing placed stories through PR activity would even drive them to purchase a product. One in five Americans said they would make a purchase on the second or third time they saw the company in the news. By the time a company has appeared 10 times in the news 86% of Americans said they would buy it.
Americans ranked placed PR news stories (41%) as their #1 source to read before buying a consumer product. That was followed by Consumer Reports (40%), friends (40%), family (34%) and the manufacturer’s website (34%).
When asked what they look for when about to buy a product for their business, PR-placed articles ranked first with 34% of Americans, followed by: friends (23%); family (22%); analyst reports from the likes of Gartner, Forrester and IDC (21%); coworkers (18%); peer review sites like G7 or TrustRadius (15.2%); social media commentary (12%); press releases (12%); awards (11%); and white papers (9%).
“It may seem self-serving for a PR agency to publish a report that says ‘PR Works!’ but that doesn’t make it any less true,” said Curtis Sparrer, a principal at Bospar. “I think my favorite statistic of all was the distaste for white papers. Who has time to read those anyway?”
About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,014 U.S. adults between June 10, 2020 to June 12, 2020. Survey responses were nationally representative of the U.S. population for age, gender, region, and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.
Share this post:
Bospar is the award-winning “politely pushy” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.
For more, please visit: Politely Pushy Podcast, Our Blog, Success Stories or visit us on