Platform for Mission-Critical WP Websites
WPEngine tasked PR to develop a program to build its brand awareness while driving in-bound leads from both marketing and the tech community.
PR developed a three-fold approach: Quarterly thought leadership campaigns, monthly product news outreach to marketing and tech outlets and a CEO/corporate PR program.
PR secured coverage in outlets like CBS, CNET, Huffington Post, Wired, and IDG Network, creating greater sales pull. New products and offerings were featured in both marketing and technology outlets. WPEngine CEO Heather Brunner was featured on Bloomberg and Fox Business. PR created thought leadership campaigns like “GIF the Halls,” which was covered by all major local TV news outlets and publications like Fast Company, CNET and NBC News.