Reinventing ITAM for Modern IT Infrastructure​

CHALLENGE​

Snow Software had signed national and internally known clients, but its U.S. PR program hadn’t yet taken off. Snow Software wanted to increase its cadence of coverage and become the #1 solution talked about in the relevant trade outlets.​

​SOLUTION​
Bospar developed an international survey focusing on the pain points that Snow Software solves, as well as several questions around hot topics including Brexit, GDPR and summer travel. We coupled the data with product launches and customer wins to create a full media package of why media should be talking about Snow. The PR team also newsjacked breaking news stories tied to COVID-19 leveraging executive commentary about how CIOs can help ensure a smooth transition to remote work.​

​RESULT​

Snow Software has seen its media coverage double since using its previous agency with multiple stories in CIO and coverage in Forbes (Jesse Stockall), Yahoo! (Tamara E. Holmes), PC Mag (Rob Marvin), Tech Target (Tanner Harding), ZDNet (Joe Mckendrick), Media Post (Ray Schultz), TechRepublic (Macy Bayern) and TechRadar (Nate Drake and Brian Turner), among many others.​