Building APIs – Together

​CHALLENGE​

Postman, a platform to make API development faster and easier, tasked PR with building its brand with both the tech and developer communities in an effort to increase adoption.​

​SOLUTION​

PR launched Postman’s 2019 $50M Series B funding round with CRV and included participation by Nexus Venture Partners. Bospar leveraged Postman’s customer base to create case studies for the IT, DevOps and Cloud media audiences. Finally, PR worked with Postman’s marketing team to leverage product releases to secure coverage in top-tier media.​

​RESULT​

PR earned coverage in TechCrunch (Connie Loizos), Network World (Ann Bednarz), ZDNet (Tas Bindi), SiliconANGLE (Mike Wheatley) and Business Insider (Ashley Stewart, Keerthi Vedantam). Meanwhile, product news was successfully placed in SDxCentral (Sue Marek), DevOps.com (Don MacVittie), SD Times (Madison Moore), DEVOPSdigest (Pete Goldin), ProgrammableWeb (Justin Rohrman) and insideBIGDATA (Daniel Gutierrez).