Boosting Brand Awareness in Security Circles​

CHALLENGE ​

nCipher  Security, the leader in HSMs, was looking for a PR agency of record to support its  divesture from Thales e-Security.  Bospar  joined the team to lead the communications  strategy for the announcement and new acquisition of Entrust  Datacard  shortly after.  ​

​SOLUTION ​

The PR team worked cross functionally with all parties to develop a communications plan in  support of the divesture, acquisition and overall brand awareness. The team focused PR  efforts on third-party research, newsjacking, key industry events, contributed content,  customer relations and ongoing product news. ​

​RESULT ​

Efforts generated an ongoing and steady stream of media coverage each month in security,  business and tech media. The team creatively leveraged RSA media efforts to ensure  meetings for executives at the conference, successfully employing  Ponemon  Institute  research.  ​