Boosting Brand Awareness in Security Circles
CHALLENGE
nCipher Security, the leader in HSMs, was looking for a PR agency of record to support its divesture from Thales e-Security. Bospar joined the team to lead the communications strategy for the announcement and new acquisition of Entrust Datacard shortly after.
SOLUTION
The PR team worked cross functionally with all parties to develop a communications plan in support of the divesture, acquisition and overall brand awareness. The team focused PR efforts on third-party research, newsjacking, key industry events, contributed content, customer relations and ongoing product news.
RESULT
Efforts generated an ongoing and steady stream of media coverage each month in security, business and tech publications, like PCMag (Wayne Rash), ZDNet (Chris Matyszczyk) and Digital Journal (Tim Sandle). The team creatively leveraged RSA media efforts to ensure meetings for executives at the conference, successfully employing Ponemon Institute research.
