CHALLENGE​

Cohesity came to Bospar to elevate visibility of its next-gen data management platform, with an emphasis on its enhanced data protection capabilities.​

​SOLUTION​

Bospar zeroed in on real-world case studies with customers like Sky Lakes Medical Center, for whom Cohesity quickly recovered crucial patient data following a potentially devastating ransomware attack — without paying a dime. We also developed proactive campaigns with survey-driven data on consumers’ perceptions of organizations that pay ransom, underscoring how data management decisions can impact business continuity.​

​RESULT​

The team secured coverage in top-tier business and trade outlets like Forbes (R. Scott Raynovich), TechCrunch (Connie Loizos), VentureBeat (Tim Keary), ZDNet (Chris Preimesberger), TechTarget (Johnny Yu), Protocol (Kevin McAllister), CRN (Rick Whiting), SDxCentral (Julia King), SiliconANGLE (Dave Vellante), Security Boulevard (Doron Youngerwood) and more, totaling more than 7.2 billion media impressions. ​