Cheetah Mobile (then KS Mobile) needed to make a big splash at Mobile World Congress (WMC) to gain visibility on a global scale while gearing up for their IPO. We hijacked the conference with two key research studies on trends we knew would be discussed at MWC. We released the news right before the conference started – controlling the story and building momentum from the start. That month we secured over 400 original pieces of coverage and reached 600,000 impressions, including top-tier MWC round-up stories. Key placements included Yahoo!, Re/Code and Reuters. The company’s IPO raised $168 million.