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In 2017, Cambium Networks saw an increase in new customers and an increase in revenue. The company also bolstered its employee and partner training programs with Bospar’s contributions, leading to an increase in social media activity by employees and partners that raises Cambium’s social profile.
PR secured over 181 pieces of coverage and over 90 million impressions. PR developed and executed an analyst relations program, conducting briefings to more than 30 industry analysts at Gartner, IDC, Forrester, Frost & Sullivan, Ovum, ARC, and Enterprise Management Associates. PR increased Cambium’s media exposure by 337% YoY.
“We needed to enhance our visibility in the industry to support our growth objectives,” said Scott Imhoff, Senior Vice President of Product Management. “The Bospar team partnered with us to first understand our business and target markets. Then, they executed a detailed media and analyst relations plan to clearly explain our message and relevance to our target markets. This has been a key component to achieving our business goals.”
The Bospar Factor
PR worked with Cambium Networks on a multi-pronged approach that leveraged new research that Cambium owned and included the development of an industry white paper, a CEO thought leadership program, and key pieces of collateral, including customer case studies, to generate placements in vertical media and top-tier business, technology and consumer outlets. PR also developed multiple social media training presentations tailored for different audiences.