Making BigPanda a Big Player Among IT Decision-Makers
BigPanda needed to generate awareness for its Alert Correlation Platform, reinforce the company as a thought leader among IT decision-makers and create buzz for a new funding round with key financial and business media.
PR worked with BigPanda to refine messaging, develop announcement strategies and draft media collateral. PR also developed and executed a successful analyst outreach program, securing briefings with top-tier industry analysts, and spearheaded a contributed content program.
The team’s aggressive media outreach secured coverage in outlets including The Wall Street Journal, Fortune, CNET, SiliconANGLE, SD Times, DEVOPSdigest, Silicon Valley Business Journal, TMCNet, Xconomy and many others, for a total of more than 102 million media impressions.