Brett Larson: The Intersection of Red and Blue Media

Brett Larson
January 11, 2022

Brett Larson, Bospar’s newly appointed senior vice president of Media Strategies, joins Eric to discuss how to pitch a unified message across a conflicting media landscape. Brett discusses how he uses his experience at both Fox and CNN to help businesses create media strategies that leverage the best of both blue and red.

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About the author

Eric Chemi is a senior vice president for broadcast strategy at Bospar. His career has spanned the intersection of business, technology and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and later CNBC, where he was an on-air reporter. He joined Bospar in 2021. At Bospar, Eric helps clients better tell their stories, working with them to craft narratives to secure earned media coverage. He also conducts media training for CEOs, founders and executives. Eric leads clients through crisis communication needs and with major announcements such as going public, M&A, executive transitions and raising new funds. He hosts Bospar’s “Politely Pushy” podcast, interviewing thought leaders in technology, at startups, and from marketing, business, PR, advertising and communications.