Brett Larson, Bospar’s newly appointed senior vice president of Media Strategies, joins Eric to discuss how to pitch a unified message across a conflicting media landscape. Brett discusses how he uses his experience at both Fox and CNN to help businesses create media strategies that leverage the best of both blue and red.
Brett Larson: The Intersection of Red and Blue Media
About the author
Eric Chemi is a senior vice president for broadcast strategy at Bospar. His career has spanned the intersection of business, technology and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and later CNBC, where he was an on-air reporter. He joined Bospar in 2021.