Brett Larson: The Intersection of Red and Blue Media

Brett Larson
January 11, 2022

Brett Larson, Bospar’s newly appointed senior vice president of Media Strategies, joins Eric to discuss how to pitch a unified message across a conflicting media landscape. Brett discusses how he uses his experience at both Fox and CNN to help businesses create media strategies that leverage the best of both blue and red.

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About the author

Eric Chemi is a senior vice president for broadcast strategy at Bospar. His career has spanned the intersection of business, technology and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and later CNBC, where he was an on-air reporter. He joined Bospar in 2021.