Draco Evolution is a fintech platform bringing institutional-grade investment strategies to retail investors through its ETF offerings. Founder Jack Fu built the platform on deep expertise in ETF construction and market strategy, translating knowledge that typically sits inside hedge funds into accessible investment frameworks.
Draco came to Bospar with a real product, a credentialed founder and the same problem every fintech startup has: a market flooded with fintech apps where expertise alone doesn’t cut through the noise. A launch announcement generated early interest. What it hadn’t generated was staying power.
Retail investors have been burned enough times that trust is their first filter. Financial journalists have covered many “revolutionary” investing apps, so they are skeptical. The client needed to earn its position in serious financial conversations and a product pitch wasn’t enough.
Three issues:
Bospar built this as an authority program, not a launch campaign. Launch campaigns end. Authority compounds.
Put the founder in front of the product
Jack Fu’s ETF expertise is Draco’s sharpest differentiator. Bospar put his profile at the center, shifting from product-feature pitches to founder-driven commentary. The goal wasn’t “cover our app.” It was to make Jack the person financial reporters call when ETF flows shift, volatility spikes or retail investor behavior makes the news cycle.
Build a commentary engine, not a press release calendar
Bospar developed a proactive commentary engine tied to breaking market news. When volatility spiked, when ETF flows shifted, when retail investor behavior made headlines, the client had something to say. The constant flow of timely insights kept Draco relevant between announcement cycles. This consistent presence kept the company relevant between announcements and reinforced its role as a source of market intelligence.
Reframing the media narrative
In addition to company news, pitches brought in insight-driven angles: what smart investors are actually doing, how ETFs are reshaping retail portfolios, what market volatility means for everyday investors. That framing opened doors at outlets where credibility matters more than novelty.
Stack credibility signals
Focused on consistent, data-backed perspectives that reinforced discipline, repeatability and market understanding, key indicators of a platform investors and partners can trust.
Prioritizing authority over volume
Bospar targeted outlets where financial trust is built, not just outlets with large audiences. Placement alongside credible financial voices reinforced the client’s positioning with both media and investors.
Coverage consistently featured Draco as an expert source, not a product, reinforcing its role in shaping financial narratives rather than reacting to them:
Jack’s commentary in pieces by Jordan Rosenfeld, Gabriel Vito and Martin Dasko ran simultaneously across Yahoo Finance (US, UK, Singapore), AOL, MSN, Nasdaq and GoBankingRates, turning one earned story into 6-8 placements each.
Other highlights included:
Bospar transformed Draco from a product launch into a credible market participant.The founder became a sought-after expert on ETFs, AI bubble, tariffs, Google stock. In financial media, that’s what “expert source” actually looks like. More than 1 billion impressions later, the client had something harder to build than press clips: a reputation.
Campaign Results
“Before Bospar, we had a strong product and unique insights into AI and investing,” said Jack Fu, CEO of Draco Evolution. “After, we had a seat at the table with top financial journalists in the country. We became a trusted authority for media on retail investing and ETF strategy while strengthening our market position with coverage of our products. The results speak for themselves with more than 1 billion impressions and coverage in The Wall Street Journal, Yahoo Finance and elsewhere.”
