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Building Analyst Relations to Elevate a Global HR Leader

Remote is a leading global HR platform that empowers companies to hire, manage and pay employees around the world. Built for the era of distributed work, the enterprise HR software company’s mission is to create opportunity everywhere by enabling businesses to form strong, compliant teams without geographic constraints.

The company’s analyst relations (AR) effort had started informally as a side project with the communications team. But as enterprise sales cycles matured and strategic positioning became more important, the company recognized it was time to invest in a full-scale AR program.

Challenge

Despite strong growth and a clear product-market fit, Remote faced a common problem in the enterprise software world: standing out in a crowded, noisy market.

The HR tech space had become particularly competitive in the wake of the pandemic, with a surge in demand for global employment solutions and fierce competition among workforce management organizations, spotlighted by the corporate espionage lawsuit between competitors Deel and Rippling. Tariffs and regulations were also impacting global operational decisions.

At the time, the HR SaaS platform client lacked established relationships with leading analyst firms. This gap limited both brand credibility and strategic insights into enterprise decision-making trends.

This B2B business needed more than tactical support. It required a strategic AR partner to help the company establish its credibility with industry analysts and enterprise buyers alike.

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Strategy

Enter Bospar, a PR agency with an AR practice. Bospar’s experts architected and led the company’s AR program to drive results fast and integrate seamlessly across departments.

Within weeks, Bospar embedded a dedicated AR team, led by seasoned analyst relations expert Alex Soejarto, who began building a targeted plan that aligned with the company’s goals.

The AR strategy involved:

  • Strategic analyst mapping: Identifying and prioritizing the most relevant analysts across HR tech, global employment, SaaS and payroll markets
  • Narrative development: Supporting internal development of clear, compelling messaging to communicate the client’s unique value and market fit
  • Briefing execution: Securing and facilitating analyst briefings with industry giants like Forrester and IDC to more specialized firms like Brandon Hall and Everest Group
  • Cross-functional collaboration: Coordinating seamlessly with the client’s product marketing, sales and communications teams to ensure briefing materials were comprehensive, accurate and on brand
  • Workflow integration: Integrating AR into the client’s existing communications workflows and company systems to reduce friction and accelerate onboarding
  • AR as a strategic layer: Advising on how analyst insights could be used to strengthen PR narratives, customer messaging and market strategies

Over the course of the engagement, Bospar helped the company build internal readiness for analyst engagement, including the development of a reusable briefing deck, message house  and end-to-end workflow processes. Our PR and AR agency orchestrated multiple high-impact briefings with top analyst firms, kept momentum going strong outside of evaluation cycles and ensured that analyst insights were fed back into the client’s go-to-market strategies.

Analyst feedback began shaping PR campaigns, product messaging and even sales enablement materials, elevating AR from a niche function to a strategic layer in the client’s growth engine.

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Success

Within a short period, the client had briefings with top-tier analyst firms and was included in influential evaluations and reports, bolstering its credibility with enterprise decision-makers.

During six months working on the AR program for this client, Bospar secured briefings with:

That led to the client being included in such AR reports as:

What began as a gap quickly became a strength. The client’s AR program is now a respected internal function, with analysts showing growing interest in the company’s products, roadmap  and market vision. Perhaps most importantly, AR is now seen as a strategic lever that supports enterprise deals, informs marketing and PR, and reinforces long-term brand equity.

Bospar helped transform AR from an afterthought into a powerful strategic function at Remote. The partnership delivered both near-term visibility and long-term infrastructure, providing the foundation for Remote to thrive in a competitive and fast-moving market.

Answering the questions “When should a company invest in analyst relations?” and “How do analyst reports influence enterprise buying decisions?” this Bospar client explained:

“Now is the time to invest in analyst relations, No. 1 to raise our visibility with enterprise customers. The analyst community offers a ton of insight and credibility that will help us reach that audience a little bit more thoughtfully and then the analysts themselves offer a ton of insights that can help Remote.com grow.”

— Connor Murphy, Senior Manager, PR and Social Media, Remote.com

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About the author

Nick Yacenko is an Account Supervisor at Bospar. His experience has brought him to different walks of the public relations industry, from B2B technology such as HR Tech, APIs, cyber security, web3, AI and SaaS to consumer products, lifestyle, travel, and celebrities. His experience includes publicizing pink pineapples, dartboards, waterparks, ski resorts, and top actors, athletes and artists. He has also honed his craft in analyst relations, securing countless client briefings. Nick earned his bachelor’s in Communications and his master’s in Communications and Media from Rutgers University. He resides in Northern New Jersey with his fiance and their two kittens, Mango and Simon.

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