How Bospar Elevated an AI-Powered Ecommerce Platform into a Thought Leader in Personalization and Digital Commerce
Bloomreach personalizes the ecommerce experience by unifying real-time customer and product data, so businesses understand what customers really want. As AI scales, this creates endless new paths to purchase, greater profitability and fast business growth for mid-market and enterprise retailers optimizing their digital commerce strategies
Challenge
Despite strong technology adoption among major brands, the company faced difficulty translating product innovation into sustained media attention. The martech and ecommerce sectors are saturated with vendors claiming AI capabilities, making it difficult for any single platform to stand out.
The company needed a communications program that could elevate its leadership in AI-powered commerce while increasing executive visibility among journalists covering retail technology, ecommerce trends and digital marketing innovation.
Specific communications goals included:
- Securing consistent coverage in tier-one business and trade outlets
- Positioning executives as authoritative voices on AI-driven ecommerce trends
- Driving awareness around key product launches, including its new conversational shopping assistant and integrations with major AI platforms
- Amplifying proprietary research and data to shape discussions around AI-powered personalization
- Building durable relationships with influential retail and technology reporters
The company also wanted to ensure its expertise in emerging concepts such as agent-driven digital commerce and AI-powered product discovery was recognized by journalists covering the transformation of online shopping.
To achieve these objectives, the organization partnered with Bospar to design a PR strategy that would translate complex ecommerce technology into compelling stories for media and industry audiences.
Strategy
Bospar developed a multi-layered PR program designed to strengthen thought leadership while increasing visibility for key innovations in ecommerce personalization.
We orchestrated coordinated media outreach around several major product milestones, including the launches of Clarity, an AI-powered personalization and shopping assistant, Loomi Connect for ChatGPT integration and availability through AWS Marketplace.
The team secured interviews, product coverage and feature opportunities in ecommerce, retail technology and marketing publications. By carefully timing announcements and tailoring pitches for specific reporters, Bospar ensured each launch reached the audiences most likely to influence digital commerce strategy. As the holiday season drew nearer, Bospar captured media attention with pitches focused on how retailers can prepare for AI-driven holiday shopping seasons and the difference between AI search and traditional ecommerce search.
Bospar positioned company executives as trusted experts on the evolution of online shopping. Media narratives focused on how AI-driven personalization improves product discovery, boosts mobile conversion and enables retailers to better understand consumer behavior.
Key messaging emphasized:
- AI personalization used by global brands such as Bosch, Puma and Marks & Spencer
- Data-driven product discovery that improves customer experience and revenue growth
- Conversational AI assistants that guide shoppers through complex purchase decisions
- New forms of agent-driven digital commerce emerging during peak shopping periods like Black Friday and Cyber Monday
The Bospar-led campaign delivered exceptional results, demonstrating the power of strategic PR in a competitive market.
High-impact media coverage in major outlets reached both industry decision-makers and mainstream audiences. Bospar’s strategic communications program significantly increased visibility for the ecommerce personalization platform while strengthening its reputation as a thought leader in AI-driven digital commerce.
Bospar secured earned media placements across business and industry vertical outlets, podcast appearances, bylined articles and broadcast and digital commentary to expand executive visibility across both technology and retail audiences.
Highlights include:
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- KTVU FOX 2 Morning Show: Reporter Allie Rasmus’ one-on-one interview with CEO and co-founder Raj De Datta
- Morning Tech Report’s Jane King featuring Bloomreach survey data on how shoppers are using conversational AI, syndicated across multiple U.S. markets
- Retail Touchpoints byline: The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era, by CMO Amanda Cole
- Retail Insider byline:The first AI-assisted holiday season: How retailers can win in 2025, by Arun Qamra, senior director of Clarity
- Retail Tech Podcast: Darius Vasefi and CEO Raj De Datta discuss consumer sentiments in using GenAI and the future of search and shopping
Bospar also leveraged proprietary data and research to insert the company into timely media conversations around holiday shopping trends, AI marketing tools and the future of online commerce. These insights helped reporters understand how AI-powered personalization is changing the way consumers search for products, discover brands and complete purchases.
This approach secured multiple high-visibility placements in “best of” and trend-focused articles, including an exclusive report in Retail Trends on Bloomreach’s AI shopping assistant in December.
Additional key placements included:
- Media Post (UVM: 112,978): Inbox Squeeze: Email Volume, AI Shopping Tool Use Surge On Cyber Weekend (coverage on Black Friday/Cyber Monday) and Reach For The Heart, Not For The Wallet: Emotions Rule Brand Loyalty (included loyalty report data)
- Cybernews (UVM: 2,810,060): “Incredibly slimy salesman:” three scenarios for ChatGPT ads (featured proprietary data)
- Retail Dive (UVM: 303,987): Google delivers new AI shopping tools in time for the holidays and Microsoft, Curated for You collaborate on AI-based fashion discovery (included proprietary data)
- GoBankingRates (UVM: 4,119,120): Are Pandemic-Era Shopping Shortages Returning? 3 Reasons To Stock Up Now (And 3 Not To) (CEO expert commentary)
- Yahoo! Finance (UVM: 50,102,783): Consumers turn to AI for faster, natural language product searches (featured proprietary data)
The team also cultivated relationships with influential reporters across technology, ecommerce and business media, creating ongoing opportunities for commentary and future story placement on AI ecommerce platforms for enterprise retailers and mid-market brands. Journalists engaged included Anne D’Innocenzio at the Associated Press, Spencer Soper at Bloomberg, Laurie Sullivan at MediaPost, Dom Nicastro at CMSWire and Joey Pizzolato at American Banker.
D’Innocenzio reached out repeatedly for insights on developing stories, demonstrating growing trust in the company’s expertise.
By translating complex technology into clear stories about the future of digital commerce, Bospar helped position the company as a trusted authority on AI personalization and the next generation of ecommerce experiences.
