Thoughtful AI

In the fast-changing B2B AI and automation space, the client elected to pivot away from broader use cases to focus on leading healthcare technology. It entered a competitive AI healthcare market and wanted to capitalize on this industry momentum to become a category leader.

However, the B2B company needed to increase its profile to spread the word about its offering and funding round to make that happen. A core challenge was the amount of its planned funding round, which was lower than the amount that would typically attract top-tier reporters.

The company chose Bospar and our team of PR professionals to emphasize and illustrate that it is a game-changing organization driving transformational change in the healthcare area through the power of AI. Due to Bospar’s deep experience in B2B messaging and public relations, Bospar knew that the company’s funding amount as the leading news hook was an immediate barrier. To generate interest, our public relations team offered a strategic initiative to shift the client’s industry perception away from a generalized AI/automation player to a leader in healthcare revenue management and efficiency.

The primary objective was securing top-tier media placements by turning a funding announcement into a strategic story – emphasizing the client’s bold mission to fix a core part of the U.S. healthcare system. In the process, we established the client’s unique market position with a strong communications strategy.

We leveraged an extended healthtech PR strategy of embargoed pitching to global outlets to generate interest in the client’s capabilities within a very competitive market and funding space. The team used its media relations acumen to focus on multiple outlets in the healthcare, technology and investor verticals, bringing specialized pitches to each outlet that captured the client’s mission and capabilities, backed by the funding announcement.