Alembic

This client came to Bospar seeking help to promote its seed funding round announcement. 

Rather than just whipping up a press release telling a dollars-and-cents story, we leveraged the company’s seed funding news to tell a larger story about the company’s innovative technology.

Alembic is the first company to precisely trace and prove the results of marketing programs and apply composite AI, causal AI, a graph neural network and advanced contact-tracing mathematics developed during the pandemic to marketing analytics. That gives enterprises a crystal-clear understanding of the results and ROI of their marketing programs and initiatives.

But it was a complex story, and we knew we needed something more to grab media attention.

The strong success of the seed funding campaign and the subsequent Series A funding deepened our partnership and reinforced confidence in our ability to promote the client’s $145 million Series B announcement. 

The robust media coverage for prior initiatives set a high bar for our media relations team. We were up to the challenge. Our team needed to navigate strategy and align on business goals with powerhouse brands including NVIDIA, Accenture, WndrCo and others, and we did so through targeted messaging and our insider media knowledge.

The Bospar public relations team provided strategic campaigns for the client’s seed, Series A and Series B funding stories with consistent and momentum-building messaging.

For the seed funding, the client had a deep bench of experts, including engineers from successful companies like Facebook, Google, LinkedIn and Twitter. We highlighted that in our pitch and secured an interview with journalist Kyle Wiggers, who was reporting for VentureBeat at the time.

VentureBeat is among the most respected technology trade publications covering AI, so we were excited to garner Wiggers’ interest. We were even more thrilled when VentureBeat published this story, which provides an informed and detailed explanation of the technology.

And when Huang, who had read the VentureBeat story and wanted to learn more, had one of his top officers contact the client to set up a pilot, we were all on cloud nine!

NVIDIA ultimately signed on as an Alembic customer. So, when the client was ready to announce its Series A funding news two years later, the PR team wanted to leverage this big-name customer, which just happens to be among the most valuable companies in the world.

Huang agreed to be quoted in the Series A announcement. Being able to include this quote from NVIDIA’s leader added impact: “Deploying AI allows companies to increase productivity in ways not possible before. Alembic is using AI developed for scientific research applications to predict ROI from marketing. NVIDIA marketing is using Alembic with great success.”

In addition to spotlighting Huang as a customer, we wanted to highlight these giant personalities as the client’s investors: Jeffrey Katzenberg, who co-founded DreamWorks and chaired Walt Disney Studios, and Joe Montana, a Pro Football Hall of Famer, best known for his time playing with the San Francisco 49ers and considered one of the greatest quarterbacks of all time. Katzenberg’s venture capital company, WndrCo, led the client’s $14 million Series A round. Montana’s VC firm, Liquid 2 Ventures, along with existing investor MXV Capital, participated.

Accentuating the client’s association with these well-known individuals helped our story rise above the AI noise in the market and demonstrate that our client wasn’t just another AI tech startup. We are especially proud of our “3 Men and an AI Baby” pitch spotlighting the trio.

The $145 million Series B round highlighted the client’s deep Fortune 500 client base, with our press release including quotes from the chief marketing officer at Delta Air Lines and the lead global CMO at Mars Inc. On the investor side, venture capital leaders Prysm Capital, Accenture, Silver Lake Waterman and Katzenberg boosted the client’s market-leading narrative with supporting quotes detailing the company’s growth and potential.

Our PR team’s media savvy and storytelling prowess led to an exclusive with Patrick Coffee with The Wall Street Journal. His article detailed the client’s exciting solution and its plans to use some of the funding to purchase Nvidia chips for a supercomputing cluster in San Jose.

Our efforts also resulted in top-tier coverage with the influential journalist Michael Nuñez of VentureBeat, who took a deep dive into the client’s technology. His nearly 3,000-word article explored the client’s powerful supercomputer and its dramatic valuation increase from roughly $50 million at Series A to the approximately $645 million valuation at Series B. It covered the client’s core premise and differentiator that private data and intelligence are the keys to unlocking enterprise value.

In addition to our PR efforts, Bospar created a rigorous analyst program to help the client define its new product category. This served to help others – including media, prospects and the larger investment community – to understand the client’s technology and the value it delivers.

Bospar’s winning PR strategy and media outreach – which involved creating and delivering different pitches aimed at business, trade and tech media and audiences – led to impressive media coverage for the client’s seed, Series A and Series B funding as well as its product feature news.