Going Beyond Personalization with Dynamic Offers​

CHALLENGE​

Formation needed to differentiate from coupon engines and other loyalty companies including SessionM, Talon.One, UntieNots and HelloWorld by highlighting the unique problems Formation solves. ​

​SOLUTION​

Deepen Formation’s bench of experts by harnessing the savvy and skill of their community of digital leaders, marketing executives and loyalty innovators—as a resource to educate the media and share best practices on building that most authentic customer experience during the shift from first-to-third-party marketing.​

​RESULT​

We inserted Formation’s expertise into articles in Forbes (John Koetsier), Bloomberg (Parmy Olsen) and The Washington Post as well as influential trade publications, such as MediaPost (Ray Schultz), Destination CRM (Leonard Kile), Chain Store Age (Dan Bethiaume), Adweek (Kaila Mathias) and E-Commerce Times (Vivian Wagner).

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