Protecting Consumer Privacy
CHALLENGE
ExpressVPN, one of the leading consumer VPN providers worldwide, tasked Bospar with increasing awareness of their company in the US.
SOLUTION
Bospar leveraged third-party research to show American’s thoughts on VPN usage, as well as leveraging data to highjack news opportunities, including the data privacy issues and streaming video viewing. The PR team also pitched company announcements and new product releases.
RESULT
Bospar secured 200+ earned media placements, including USA Today, Mashable, Slate, New York Times, Venturebeat, ZD Net, Bloomberg, Digital Trends, Yahoo! Sports, CNET and Sinclair Broadcasting syndication.
