Bospar Takes Gold and Silver in 2019 Muse Creative Awards
May 01, 2019
Boutique PR Agency Recognized for ‘Say San Francisco’ and George Takei’s House of Cats Campaigns
SAN FRANCISCO — May 1, 2019 — Bospar, the boutique PR firm that puts tech companies on the map, has won two 2019 Muse Creative Awards: Gold for its “Say San Francisco” campaign and Silver for work with George Takei and the House of Cats app.
Bospar’s “Say San Francisco” campaign was a creative bid for the attention of Silicon Valley executives. After surveying 200 people from the Bay Area and over 1,000 people from the U.S., Bospar discovered that Americans like using “Frisco” and “San Fran” — nicknames San Franciscans hate. The story’s second iteration secured both online and print coverage in the Bay Area Reporter and an on-camera TV interview with the local ABC affiliate. PRWeek covered the campaign here: “Bospar to Neil Patrick Harris: Stop calling our city ‘San Fran.’”
“When Bospar does its own PR, we challenge ourselves to outdo ourselves,” said Curtis Sparrer, a principal at Bospar. “The first year we conducted our ‘San Fran’ campaign, we surveyed the country and San Francisco about the city’s nicknames. This year we asked people in the U.K., Canada and Australia about the nicknames they use for San Francisco and then conducted a social media campaign asking actor Neil Patrick Harris to stop calling San Francisco ‘San Fran.’”
For the House of Cats app launch, Bospar worked with George Takei and the creators of an augmented reality app featuring “Trumpy Cat” (a cat that looks and sounds like President Trump) to earn an avalanche of media hype.
“This account was pure kismet for our team,” said Stacey Grimsrud, a senior account manager at Bospar. “George Takei and the House of Cats creators were receptive to our ideas, responsive to media opportunities and supportive throughout. It was a lot of work, but it was a fun and rewarding collaboration.”
About Muse Creative Awards
The Muse Creative Awards are an international competition that celebrates excellence in the craft and art of communications and honors creative professionals who possess the unique ability to inspire with a concept, idea or design. The Muse Creative Awards are administered and judged by International Awards Associates (IAA) and stellar panels of internationally-recognized professionals. Judges hail from leading companies in the creative and digital industry from all corners of the globe, including power brands like Grayling, DMG, McCann Worldgroup, Stewards of Wildlife, United Nations Children’s Fund and Hewlett Packard Enterprise.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.