Bospar: Americans Say COVID-19 Has Changed Their B2C and B2B Buying Habits
81% of Americans Believe Companies Need to do Something More to Win Their Business
SAN FRANCISCO – July 16, 2020 – Bospar, the boutique PR firm that puts tech companies on the map, released its report on how COVID-19 and other events of the first half of the year have impacted B2C and B2B decision-making.
Most Americans (78%) say COVID-19 has impacted them – here’s how:
- 33% are more fearful
- 24% are working less hours
- 16% are unemployed
- 10% are more hopeful
- 9% are working more hours
- 8% are going to change how they vote in the presidential election
- 6% got sick but don’t know if it’s COVID-19
- 5% lost a family member to COVID-19
- 3% got sick from COVID-19
Most Americans (84%) say the pandemic is not over and an overwhelming majority (81%) believe companies need to do something more to win their business – whether it’s for consumer goods or business-to-business offerings. Those include:
- 49% – help health workers fighting COVID-19
- 34% – hire a diverse workforce
- 45% – help essential workers like grocery employees
- 30% – make a statement with actions on supporting Black Lives Matter
- 26% – invest in corporate social responsibility (CSR) programs
Americans say COVID-19 has changed how we purchase both B2B (86%) and B2C (80%) offerings. When it comes to consumer goods, the most popular sentiment was only buying essential goods (35%), followed by being more concerned about price (30%) and being more selective (30%). When it came to business to business goods, the most popular choices were being more selective (40%), followed by purchasing only essential goods (33%) and being concerned about price (29%).
“These numbers show what marketers and communicators already suspected – that COVID-19 has profoundly affected us all,” said Curtis Sparrer, a Bospar principal. “Brands looking to connect with their audiences are going to need to be focused on corporate social responsibility while also being mindful of bottom-line issues like pricing.”
About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,014 U.S. adults between June 10, 2020 and June 12, 2020. Survey responses were nationally representative of the U.S. population for age, gender, region and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.