Cyber Monday Spending To Surpass Black Friday

November 20, 2018 · Twice

But shoppers will still hit the stores en masse this weekend.

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Should You Be ‘Disruptive’ or ‘Best-in-Class’ When Positioning Your Company? Correct Answer: Neither of These.

November 2, 2018 · Entrepreneur

How can entrepreneurs ensure their messaging actually rings true?

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Poorly Written Blog Post Hides Google+ Data Breach

October 11, 2018 · PR News

The main culprit this time is Google.

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Are we prepared for the next Big Business trend?

October 8, 2018 · Better Way to Profit Online

Business News Daily got in touch to find out some of the major things on businesses’ radars.

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Top 25 Employer Branding Tips from the Pros

October 5, 2018 ·

The best employer branding strategy starts with your existing employees.

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Cloud data-warehouse company Snowflake names Bospar as AOR

September 27, 2018 · PR Week

Bospar will work to raise awareness of Snowflake in the media and directly with its customers.

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Press Release Tips from 16 PR Pros Who Know Best

September 21, 2018 · G2 Crowd

Some people say the press release is dead.

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Controlling The Narrative: Dealing With Breaking News And Embargo Challenges

September 18, 2018 · Forbes

Having control over every aspect of your “story” should be a priority, personally and professionally.

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Why you should scrap your media list

September 12, 2018 · Ragan's PR Daily

The media list has been the holy grail in the PR business.

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Curtis Sparrer Shares Leadership Strategies To Improve Your Company’s Culture

September 11, 2018 · Medium

Improving company culture happens at any level in an organization.

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Survey Says: Refine Your Paid Content Strategies

August 27, 2018 · Forbes

How effective is paid content?

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Most Americans don’t care about coworkers’ sexuality and gender expression

August 4, 2018 · Out in Jersey

Those 75 and up are the most accepting of LGBT coworkers.

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Report: More than half of PR pros are willing to create fake news

July 27, 2018 · Ragan's PR Daily

28 percent of PR pros are willing to manufacture news if push comes to shove.

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Fake News OK For Some

July 26, 2018 · MediaPost

A survey reveals how many PR professionals are willing to cross ethical boundaries to secure coverage.

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How To Be Perceived As A Category Leader

July 11, 2018 · Forbes

There is no disputing that being called out as a leader by a trusted party can mean millions.

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LGBTQ champion reveals secret to authentic diversity

July 10, 2018 · HRD Canada

“Employers need to make their support of their LGBTQ co-workers explicit.”

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33 Percent of Americans are Less Proud to be American Due to Donald Trump: Data

July 4, 2018 · OC Weekly

“I truly thought more people would be disappointed.”

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How brands should ride the breaking-news wave to get coverage for clients

June 28, 2018 · Earned Media Rising

The Beach Boys got it right: “Catch a wave and you’re sitting on top of the world.”

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How Social Responsibility Is Changing Creative in the Age of Digital Transformation

June 25, 2018 · Adweek

Companies need to redirect the narrative.

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How To Use PR In The Sales Process

June 19, 2018 · Forbes

It typically doesn’t occur to sales and marketing teams to integrate public relations activities into the sales process. This is a missed opportunity.

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18 Daily Habits Highly Successful People Have (and the Rest of Us Probably Don’t)

June 14, 2018 · Inc.

People who accomplish the most in life don’t conduct themselves like everyone else.

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19 Small Business Trends and Predictions for 2018

June 14, 2018 · Business News Daily

As we near the end of the second quarter of 2018, it’s important to take stock of how the year has panned out for businesses.

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Roundups: How To Leverage The Appetite For Market-Positioning Content

June 12, 2018 · Forbes

The key to success in marketing and especially PR is what I call burnishing the brand.

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More than half of Americans OK with lesbian, gay and transgender colleagues at work

June 7, 2018 · Pink News

Those aged 75 and over were the age group most likely to be accepting.

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55% of Americans Are Cool with their LGBTQ Coworkers

June 7, 2018 · Workology

… but what about the other 45%?

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Cities Expanding Anti-Bias Laws to Cover LGBT Workforce

June 6, 2018 · Bloomberg BNA

Kansas City now joins dozens of other U.S. cities.

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Study: 55% of Americans OK with Gay, Lesbian, and Trans Coworkers

June 6, 2018 · Logo

Most don’t care about sexuality and gender expression at work.

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In a surprise finding, those 75 and up are the most accepting of LGBTQ coworkers

June 5, 2018 ·

Most Americans have no preference when it comes to coworkers and sexuality.

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Study Finds Most Americans Don’t Have a Problem Working Alongside LGBT People

May 28, 2018 · Hornet

“For a majority of Americans not to care if their coworkers are gay or trans, it’s groundbreaking.”

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Latinxs and The Elderly Are The Most Accepting of LGBTQ Co-Workers

May 23, 2018 · Into

Next time you’re hiring, seek out a Latinx grandmother.

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Burnishing Your Brand: Obtaining And Optimizing Awards

May 22, 2018 · Forbes

When it comes to brand stewardship awards and other types of industry recognition, winning matters a lot.

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Secrets to Win Tech PR

May 22, 2018 · Better PR Now

Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency.

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3 Surefire Ways of Leveraging the Customer Experience

May 21, 2018 · Adweek

Communicate your research effectively.

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Damage Control: 11 Steps To Take If Your Company Has Been Breached

May 8, 2018 · Forbes

Members of Forbes Communications Council recommend taking these first steps if your company discovers a data breach.

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Report: U.S. workers hate ‘open’ office spaces

May 7, 2018 · Ragan

76 percent of Americans “hate open offices.”

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Southwest plane with cracked window diverted to Cleveland; no reports of injuries or engine problems

May 2, 2018 · LA Times

Crisis-management expert Curtis Sparrer said Southwest’s reputation could be tarnished if the carrier doesn’t take bold action.

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Trust wanes, but users remain for Facebook

April 12, 2018 · Ragan's PR Daily

Recent surveys indicate that Facebook’s PR problems might not affect user statistics.

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Forbes Communications Council Member Companies Recognized by Prestigious Publications

April 12, 2018 · Forbes

Bospar wins three awards recognizing its excellence as an agency.

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Americans Like Facebook, Distrust Facebook

April 11, 2018 · O'Dwyer's

66 percent professed liking Facebook, while 55 admitted they no longer trust the site.

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Users May Distrust Facebook, But Still Like Social Network

April 11, 2018 · MediaPost

According to Bospar PR, a majority say they still “like” the social giant.

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Zuckerberg Testimony Reveals Lawmaker Confusion on Facebook

April 11, 2018 · NBC Bay Area

After two days of congressional testimony, what seemed clear was how little Congress seems to know about Facebook.

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Zuckerberg faces tougher questions at House hearing

April 11, 2018 · ABC7 News

Bospar principal Curtis Sparrer says Zuckerberg must start working to rebuild users’ trust.

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What Zuckerberg Needs To Do Today, And Why the Stakes Are So High

April 10, 2018 · Barron's

The clock is ticking on Mark Zuckerberg’s big moment.

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How to Use Your Wikipedia Page as a Marketing Tool

March 27, 2018 · Target Marketing

Wikipedia is arguably the most useful site on the Internet.

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What This Week’s Fiasco Tells Us About PR At Facebook

March 26, 2018 · The Holmes Report

If senior PR people at Facebook were briefed on this, they failed the company badly.

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6 Considerations For Marketers Working With Facebook

March 23, 2018 · CMSWire

Marketers who run Facebook campaigns should be transparent, reassess, and diversify.

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Cambridge Analytica Scandal Becomes Data’s Watershed Moment

March 23, 2018 · O'Dwyer's

Cambridge Analytica improperly collected the private data of 50 million of the Facebook’s users.

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PR Pros: Mr. Zuckerberg, it’s time to go to Washington (and Brussels)

March 21, 2018 · PRWeek

The CEO’s absence from public view has created a leadership vacuum at a time of crisis for Facebook.

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Uber offers condolences after autonomous vehicle fatality

March 20, 2018 · Ragan

Experts have said such an accident was inevitable.

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These are the 12 Public Relations and Marketing Agencies, Departments and Executives You Should Know

March 14, 2018 · Business Journal

Business Intelligence Group announces the winners of 2018 Public Relations and Marketing Excellence Awards.

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Gartner Cool Vendors — Do You Belong?

February 23, 2018 · Forbes

Just as you can’t apply to be cool in real life, you can’t apply for Cool Vendor status, either.

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How Audience Targeting Is Changing in the Age of Digital Transformation

February 21, 2018 · AdWeek

Niche advertising is gaining momentum.

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14 Non-Intrusive Marketing Strategies To Beat The Ad Blocker Trend

February 12, 2018 · Forbes

The answer lies in creating valuable, non-intrusive marketing content.

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Jimmy Garoppolo learns the hard way: Some nicknames for San Francisco are off limits

February 9, 2018 · The Sacramento Bee

“Did Jimmy G just call San Francisco…”

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Is it ever okay to use “San Fran?”

January 26, 2018 · Curbed SF

Survey shows that locals loathe most city nicknames, even though they’re hard to shake.

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Survey: What should you call San Francisco?

January 25, 2018 · ABC7 News

The city has a bunch of different nicknames, not all of them popular.

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Survey: A third of Americans don’t care that SF hates the name ‘San Fran’

January 25, 2018 · SF Gate

“‘San Fran’ sounds like fingernails on a chalkboard to the people of San Francisco.”

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Facebook has taken news out of the Feed. Americans will still get their news from Facebook.

January 17, 2018 · PRWeek

Does Facebook’s decision to make your News Feed more personal mean Americans will return to traditional media outlets?

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Research Just Revealed the Real Problem With Facebook’s News Feed (and It’s Ugly)

January 13, 2018 · Inc.

There was only one demographic that didn’t select Facebook as its number one choice for news.

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OPINION: Business expectations for 2018

January 12, 2018 · GhanaWeb

In 2018, AI will emerge as a critical marketing tool.

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AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

January 11, 2018 · MarTechSeries

Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today.

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Is Blockchain Technology Right for Your Business?

January 5, 2018 ·

It looks like more widespread use of blockchain is on the horizon.

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Winning PR: Bospar’s all-virtual model spurs amazing client results

January 5, 2018 · Agility PR

The resulting agency is a boutique PR firm organized for the toughest jobs and the most spectacular results.

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Business expectation for 2018

December 27, 2017 · Joy Online

There is a compelling case for the ongoing need to scan for future developments.

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Recalculating For Small Business – Curtis Sparrer & Kurt Long

December 15, 2017 · AMFM 247 Podcast

An interview with Curtis Sparrer and Kurt Long.

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19 Small Business Trends and Predictions for 2018

December 15, 2017 ·

Twenty key ideas, trends, and predictions to keep in mind to make the most of 2018.

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Is Trump Driving a Print News Comeback?

December 15, 2017 · O'Dwyer's

By all indication, the Trump effect seems to have resurrected the public’s interest in print media.

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Uber slammed by security experts over data breach that exposed data on 57 million customers

November 22, 2017 · Fox News

Uber in hot water over handling of customer data breach.

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Uber hid massive hack compromising data of 57M for a year

November 22, 2017 · SC Media

“If Uber had followed standard breach protocol the impact would have been much less.”

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Uber ‘Extorted’ By Hackers as Breach Details Surface a Year Later

November 22, 2017 · U.S. News and World Report

Amid a torrent of hacks and cyber intrusions, the handling of Uber’s breach stands out.

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Public Relations Crisis Management: Are You Prepared?

November 17, 2017 · Forbes

Bad news tends to go viral fast, and the consequences of not handling it in the best way possible can be catastrophic.

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Brand Stewardship: Enhancing Retained Corporate Identity Post-Acquisition

October 27, 2017 · Forbes

One of the least appreciated is the post-acquisition positioning of the acquired company.

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Attracting Influencers Is About Giving Them What They Want

October 20, 2017 · AdWeek

By creating something inspirational.

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PR For Acquisition: What CEOs, CMOs And Marketers Should Know

October 11, 2017 · Forbes

A company looking to be acquired should not take a passive approach.

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What CMOs Need to Know About WordPress

September 28, 2017 · AdWeek

Today’s consumers simply won’t tolerate slow sites.

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The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership

September 12, 2017 · Forbes

Newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness.

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Word of the Day: Fruition

September 4, 2017 · Merriam-Webster

“Many brands depend on crowdfunding to bring a concept to fruition.” — Curtis Sparrer

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Fewer Americans Reading the News

August 31, 2017 · O'Dwyer's

Approximately one in five U.S. adults said they no longer read the news.

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The ROI of Data Quality in Your Digital Advertising

August 25, 2017 · AdWeek

Here’s how it can be tracked, measured and proven.

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Leveraging A Funding Round Announcement: Taking Stock Of The Brand

August 11, 2017 · Forbes

Funding announcements, present an opportunity to build brand awareness and thought leadership.

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Americans Divided on What Constitutes ‘Fake News’

August 4, 2017 · O'Dwyer's

Many Americans seem confused about what the “fake news” label means.

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Why PR and Marketing Companies Should Not Ignore Glassdoor

July 21, 2017 · AdWeek

A positive brand perception can go a long way.

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Establishing And Sustaining Consumer Mindshare Through Seasonal PR

July 17, 2017 · Forbes

A seasonal public relations campaign can lead to positive ROI for your company long after the holiday ends.

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Death, Grieving and PR–What I Taught at PRSA

July 10, 2017 · AdWeek

These are the 8 stages of PR.

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Your Payment Processor Can Make or Break Your Global Ad Campaign

June 30, 2017 · AdWeek

Content localization is key.

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Maximizing The Visibility Of A Critical Startup Milestone: The Funding Announcement

June 29, 2017 · Forbes

Don’t miss the opportunity to raise awareness for your brand before, during and after a funding announcement.

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How to Position Your Product for Media Success

June 26, 2017 · AdWeek

Start with a strategy.

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How Social Media Can Help You Find the Right Market for Your Mobile App

June 12, 2017 · AdWeek

You’ll need a clear understanding of your audience.

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Smart Content Marketing Tips for Healthcare Practices

June 5, 2017 · AdWeek

Be clear with your message.

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How This Drink App Is Using Data to Engage Customers in Real-Time

May 22, 2017 · AdWeek

Cocktail app Hooch is using data in unique ways.

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#FactFriday – Social Media Essentials for Trade Shows

May 4, 2017 · Skyline

Social media content essentials for trade shows.

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How to Win at Trade Shows (Hint: It Involves Social Media)

May 4, 2017 · AdWeek

You’ll need a clear social strategy.

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Bospar Trade Show Success Survey: Big Trade Shows Out, Small Trade Shows In

May 3, 2017 · Exhibit City News

“Our research shows that small trade shows are often a better investment.”

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Journalist Wish List: Pitching Dos and Don’ts

May 2, 2017 · O'Dwyer's

Reporters give pitching tips for public relations professionals.

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Announcing the Winners of 2017 Public Relations and Marketing Excellence Awards

April 12, 2017 · BIG

Bospar BIG’s 2017 Public Relations and Marketing Excellence Award for Best Campaign of the Year.

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4 Pitching Blunders That Are Throwing You Off Your PR Game

April 3, 2017 · AdWeek

“There are four common pitching blunders that PR professionals make the most often.”

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Bad News, CMOs: Your SEO Is DOA

March 17, 2017 · AdWeek

Brand is being built on search more than on messaging.

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3 Steps to a Successful Product Launch

March 7, 2017 · AdWeek

A talent for social is key.

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What PR Pros Can Learn From Successful Organic Growth

February 21, 2017 · AdWeek

Keep your message short and sweet.

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When No News Is Good News

February 14, 2017 · AdWeek

It gives you the opportunity to be creative.

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Keeping the Love Alive Between PR Pros and Journalists

February 13, 2017 · O'Dwyer's

A few best practices to help PR professionals and journalists keep the love alive.

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The Key to Successful Event Activations

January 25, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

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How AI Will Impact PR

January 23, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

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How to Pitch Customer Case Histories

January 19, 2017 · O'Dwyer's

Few stories are more compelling than customer case histories.

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Did Trump Run the Best PR Campaign of 2016?

December 8, 2016 · AdWeek

A survey by Bospar asked more than 1,000 Americans to rank the top PR campaign.

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One Launch Isn’t Enough

November 18, 2016 · O'Dwyer's

“As a rule of thumb, consumers must hear about a product or service two to five times.”

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What PR Pros Need to Know for Trade Show Success

November 14, 2016 · AdWeek

What is like the Super Bowl, Olympics and Christmas – all wrapped into one?

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What I Wish I’d Known Before Creating My Startup’s Budget

November 11, 2016 · Inc.

You’re launch event can’t outweigh the power of repeated and consistent PR.

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Where Do Marketers Get Their News?

November 10, 2016 · Marketing Charts

Marketers are turning to online media to get their news, and that has implications for PR placements.

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How Effective Is PR? The B2B Sequel

November 3, 2016 · AdWeek

Where would we be without sequels?

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New Research Redefine Startup Press Success!

November 2, 2016 · Jobs & Hire

“The local TV news is more important than even the New York Times or TechCrunch for average Americans”.

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How Much Press Does It Take To Drive Sales?

November 1, 2016 · Forbes

Most consumers must see 2-5 pieces of press before they are willing to act.

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Repeat Media Placements Are Key to Effective PR Campaigns

October 25, 2016 · Business News Daily

The results are broken down by demographics, including gender, age and income.

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17 Things Entrepreneurs Need to Know

October 17, 2016 · Small Biz Daily

The rise of mobile shopping, tips for small business Saturday, is PR really effective?

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Study: Multiple placements key to ad engagement

October 13, 2016 · Biz Report

Marketers have long held that consumers need more than a single ad to engage with a brand.

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When Does Media Coverage Push People to Visit a Company’s Site?

October 13, 2016 · AdWeek

How many times must consumers see a tech company in the media before they visit a company’s web or mobile site?

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Major & Trade Media Are Best for Tech PR Says Survey

October 13, 2016 · O'Dwyer's

The best results come from hits in general circulation and trade media.

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PR Briefing: Summarizing 3 Recent Public Relations Studies

October 11, 2016 · Comm Pro

You’re only as good as your last placement.

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Does Location Matter in PR?

August 11, 2016 · AdWeek

New York Times’ William Safire probed the etymology of the expression “location, location, location.”

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What CMOs Should Know About Speaking at Conferences

August 2, 2016 · AdWeek

It’s been over two years since Riverdale’s Archie was killed off while saving his gay best friend.

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Tips on Picking the Right PR Agency

July 19, 2016 · AdWeek

He beat Uber — in its own backyard.

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What CMOs and VPs Should Expect From Big Coverage

July 8, 2016 · AdWeek

What does a placement mean for a company? How does it affect the business? Does PR still help these days?”

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Which PR Coverage Produces The Highest Results? This New Poll May Surprise You

June 7, 2016 · Forbes

“The brand that screams the loudest no longer commands the most attention.”

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PR Lessons Learned From Donald Trump

May 23, 2016 · AdWeek

Donald Trump and I share a secret.

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How to Make the Client-Agency Relationship Work

May 5, 2016 · AdWeek

“When work treats me like a baby treats a diaper, I confess I sometimes read this post.”

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Why Tech Companies Need a Broad Media Strategy

April 14, 2016 · AdWeek

Americans prioritized online technology media outlets as most important in establishing technology leadership.

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