Majority of Americans Say News Media Have No Ethics

September 13, 2019 · The Washington Sentinel

A new Ethics in Media study finds that a huge majority, 95 percent, feel that that state of the news media today is “troubling” and ethics free.

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Is Google’s Embrace Of ‘Original Reporting’ Good News For Publishers?

September 12, 2019 · Forbes

A survey released earlier this week by Bospar found that 95 percent of respondents were troubled by the current state of the media.

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Shocking new poll reveals Americans’ true feeling about state of ‘fake news’

September 12, 2019 · Liberty Hub

Americans are growing concerned that the state of the mainstream media is turning ever more hyperbolic.

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Study Finds Media Is Losing The ‘Fake News’ War Badly

September 12, 2019 · Station Gosspi

A new study of the public’s confidence in the media found that nearly all Americans are troubled about the current state of the media.

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95% Troubled by State of Media

September 12, 2019 · Moon Battery

We don’t seem to agree on anything these days… with one exception.

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Study: Nearly All Americans Are Troubled By The Current State Of The Media

September 12, 2019 · The Eloctorate News

A new study paints a troubling picture of the current media landscape.

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Americans Concerned by State of Media

September 11, 2019 · Odwyer

Most Americans are troubled by the current state of the media today and ethics in field of journalism.

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Blog: 95% concerned about the state of the news media

September 11, 2019 · The Star Post

The top concern of those surveyed was reporting on fake news with 53%.

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Most Americans Fear Worse “Fake News” in 2020, Survey Finds

September 11, 2019 · Independent Voter

More than 95% of Americans are concerned about the current state of the media.

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Americans Who Can’t Agree on Anything Agree Our Media Sucks

September 11, 2019 · PJ MEdia

According to new research, there is one issue upon which virtually every American can and does agree: Our news media sucks.

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TROUBLES: WASH POST shuts commuter newspaper… Fake News Fears: 95% Worried by State of Media… 33,000 newsroom jobs slashed

September 11, 2019 · Investment Watch Blog

Nearly all Americans are “troubled” by the state of the media.

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Review and draft pitch for sleep stats blog – Tuesday, September 17 – Miranda

September 11, 2019 · Max Redline

Nearly all Americans are “troubled” by the state of the media.

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‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds

September 11, 2019 · Yahoo!

The survey of 1,010 American adults found that more than 95% are troubled by the current state of media.

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‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds

September 11, 2019 · Lillie Ross

Nearly all Americans are “troubled” by the state of the media, according to a new study from boutique PR agency, Bospar.

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

September 11, 2019 · PR Daily

A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust.

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‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds

September 11, 2019 · The Wrap

Study finds that 67% of people think journalistic ethics will be worse during the 2020 election.

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To ‘Newsjack’ Or Not? What Communication Pros Should Consider First

August 5, 2019 · Forbes

Opportunistically latching on to a big story — or even a smaller but highly relevant industry story — can have significant benefits.

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PR Self-Defense: Four Ways To Fight Suspicious Media Requests

July 19, 2019 · Forbes

We deal with dozens of requests each week, and the default response to a request for more information or an interview is usually an automatic yes.

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Despite political shifts, LGBTQ rights remain 

July 8, 2019 · Benefits Pro

Despite the political rollback of protections for the LGBTQ community, businesses’ arms remain open and welcoming.

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What marketers and PR pros can learn from World Pride

July 2, 2019 · Earned Media Rising

Hours before New York’s Pride parade was to start, the Queer Liberation March headed in the opposite direction, in part to protest corporate sponsorship.

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The distraction of Straight Pride, as explained by LGBTQ activists and historians

July 1, 2019 · Vox

What is an event that promotes the “inclusion of straights”?

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Room for improvement when it comes to LGBTQ inclusion in workplace

June 26, 2019 · Biz Women

For many, the thought of coming out at work carries a number of concerns.

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Building LGBTQ inclusion at work

June 24, 2019 · HR Dive

HR departments that embrace education, community outreach and inclusive benefits may help make visions of fairer workplaces a reality.

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13 Ways Businesses Can Build A Successful Blog

June 19, 2019 · Forbes

Building a blog is a great step toward building a loyal customer following.

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PR Best Practices: Taking Action To Avoid Common Executive Frustrations

June 11, 2019 · Forbes

Over the years, I’ve collected a few of the most common complaints from marketing professionals about PR agencies and service issues.

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Age matters more than sexuality to US presidential voters

June 10, 2019 · Gay Star News

Over 40 years separates the Democrat’s oldest and youngest candidates.

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Survey Shows More Americans Don’t Care About Coworkers’ Sexuality

June 6, 2019 · Diverse

A new research study shows that an increasing number of Americans don’t care about their coworkers’ sexuality or gender expression.

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Answering the 66 most burning questions about San Francisco

June 5, 2019 · SF Curbed

People want to know about San Francisco—and they’re turning to Silicon Valley for answers.

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More employees accept LGBTQ co-workers, but harassment persists

June 5, 2019 · HR Dive

As American attitudes toward LGBTQ people continue to improve, employers have largely responded in kind.

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American workers are ready and willing to embrace LGBTQ colleagues.

June 4, 2019 · HR Morning

American workers appear more ready and willing than at any other time to embrace their LGBTQ colleagues and co-workers.

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Ellen DeGeneres chosen as best communicator of LGBT equality

June 3, 2019 · Out In Jersey

Even more Americans don’t care about who they work with when it comes to sexuality or gender expression.

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Announcing the 2019 Bulldog PR Awards Winners

May 29, 2019 · Yahoo!

Recognizing outstanding PR and communications campaigns from 2018.

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CMOs With PR Challenges: It’s Time To Be More Collaborative

May 10, 2019 · Forbes

Two of the most common questions I receive from marketing and sales professionals are…

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Naperville natives pitch modern-day phone booth to investors on ‘Shark Tank’ in show airing Sunday

April 30, 2019 · Chicago Tribune

They put a modern spin on the old-fashioned phone booth.

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Want Free Publicity For Your Business? Try These 11 Tactics

April 26, 2019 · Forbes

This is especially good news for startups or small businesses with low budgets.

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Happy Trade Show Exhibitors: 5 Ways to Keep Them Coming Back Every Year

April 25, 2019 · Aventri

Businesses continue to trust trade shows and exhibits to help them achieve many of their business objectives.

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Everybody loves to hate the open office, but is it dead yet?

April 23, 2019 · Gene Mark's Blog

Is an open plan office better? A number of recent studies say the opposite.

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Everybody loves to hate the open office, but is it dead yet?

April 23, 2019 ·

Is an open plan office better? A number of recent studies say the opposite.

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American Workers Really Don’t Like This

April 22, 2019 · USA Today

According to a survey from public relations company Bospar.

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Have A Big Idea? Publish It!

April 12, 2019 · Forbes

In many cases, a good idea on its own doesn’t get you far.

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American Workers Really Don’t Like This

April 9, 2019 · NASDAQ

More than three-quarters of the 1,000 U.S. office workers surveyed said that they “hate” open offices.

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American Workers Really Don’t Like This

April 9, 2019 · Yahoo! New Zealand

Open offices make it easier to talk to people but potentially harder to concentrate.

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American Workers Really Don’t Like This

April 9, 2019 · FOX Business

It’s possible for something to seem good but not actually be so, at least not universally.

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American Workers Really Don’t Like This

April 9, 2019 · The Motley Fool

This work situation has become common and a lot of people don’t like it.

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Here’s What Your Company Can Do to Appeal to the HENRY Millennial

April 8, 2019 · Entrepreneur

Meet HENRY, who, right now is one of the most sought-after consumers on the planet.

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Holmes Report Unveils 2019 North America Agencies Of The Year Finalists

April 8, 2019 · The Holmes Report

The North American Agencies of the Year awards recognizes the best firms in specific size categories and in specific disciplines.

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Should You Include Your Own Research In A Media Pitch? 14 Communications Pros Weigh In

March 28, 2019 · Forbes

While many communications professionals agree that compelling data can help sell a story idea, it’s only effective when used wisely.

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Most People Hate Open Offices, More Want to Work From Home: Study

March 27, 2019 · Dice

Open offices are terrible. This isn’t news, or even a modern curiosity.

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Open space: a method of work increasingly criticized

March 26, 2019 · Gent Side

Open space is a working method that is beginning to reach its limits.

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PRWeek U.S. Awards 2019: The Winners

March 22, 2019 · PRWeek

Bospar is literally writing the playbook for an all-virtual PR firm.

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A Night of Inspirational Communication

March 22, 2019 · PR Week

Last night’s PRWeek U.S. Awards highlighted the best work of the past 12 months.

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The negative effects of business-speak

March 21, 2019 · LinkedIn

“We’ve leveraged some big wins in the HR piece this quarter.”

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Walmart Is Being Accused of Manipulating Social Conservatives. It’s Either Twisted Or Very Clever

March 20, 2019 · Inc.

And the big retailer isn’t the only brand that’s being accused of these tactics.

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Boeing And Walmart: Breaking Down The Week’s Winners And Losers

March 17, 2019 · MenaFN

Captain and Tenille believed that ‘love will bring us together.

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Useful Idiots: Triggering Social Conservatives With Wedge Issues

March 6, 2019 · MediaPost

Two big consumer brands created ads featuring gay couples.

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Do marketers use gay ads to enrage the right to promote brands?

March 5, 2019 · Compass Q

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Are Walmart and Cottonelle Using Antigay Outrage as a Marketing Tool?

March 5, 2019 · Advocate

Walmart and Cottonelle both made headlines last week related to videos featuring gay couples.

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Conservatives Cry Foul On A Series Of Gay Commercials By Walmart And Cottonelle

March 4, 2019 · GritDaily

Queer on-screen representation is still a battleground.

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Marketers intentionally enrages social conservatives to promote brands

March 4, 2019 · WebNuz

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Marketers intentionally enrage social conservatives to promote brands

March 4, 2019 · Tumblr

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Marketers intentionally enrage social conservatives to promote brands

March 4, 2019 · Boing Boing

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Conservative Homophobia Meter Spikes Again With Two New Spots

March 4, 2019 · San Francisco Egoist

We should all thank brands for producing LGBTQ-friendly spots.

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Marketers intentionally enrages social conservatives to promote brands

March 4, 2019 · VidMid

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Is All Publicity Good? What Matters Most And When In Trade And Business Media

February 25, 2019 · Forbes

While partially true, this is, of course, an oversimplification.

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Publicists We Love: Dennise-Marie Leon

February 20, 2019 · OnePitch

Read about Dennise’s daily (remote work) lifestyle, the beginning of her career, and a few questions for us all to consider.

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Comms Executives Discuss Emerging Trends for Modern Communicators

February 12, 2019 · Cision

“In the tech sector, measuring business results from PR is a little different than others.”

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Comms Executives Discuss Emerging Trends for Modern Communicators

February 12, 2019 · Market Screener

This group of accomplished executives shared their perspectives on measuring the business impact of PR.

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Why you’ll stand out like a tourist if you say this one thing in San Francisco

February 5, 2019 · The Lonely Planet

“San Fran” and “Frisco” are nicknames that are loathed by residents.

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Agency People News in Brief (February 4, 2019)

February 3, 2019 · Holmes Report

New people in new roles at GCI Health, Bospar, Lambert, Bully Pulpit, Marino and 4media Group.

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Bospar to Neil Patrick Harris: Stop calling our City ‘San Fran’

January 31, 2019 · PR Week

What’s in a name? Plenty to San Franciscans, who want the actor and other celebrities to stop calling their city “San Fran.”

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Canadians love to call SF terrible nicknames, survey finds

January 26, 2019 · MSN

Is it really that bad to say ‘Frisco’?

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Canadians love to call SF terrible nicknames, survey finds

January 25, 2019 · Houston Chronicle

You can see the (sometimes mystifying) survey results in their entirety here.

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Canadians love to call SF terrible nicknames, survey finds

January 25, 2019 · SFGate

There are some regrettable nicknames for the city of San Francisco in circulation.

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People around the world insist on using ‘San Fran’

January 24, 2019 · Curbed SF

Something must be done.

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The Nicknames of San Francisco

January 22, 2019 · ABC 7

Is “San Fran” ever OK? What we discovered when we polled people around the world.

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Crisis Review: The Top 20 Crises Of 2018 (Part 1 Of 3)

January 21, 2019 · The Holmes Report

Brent Shelton, of technology PR firm Bospar, speaks on data breaches.

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Establish Your Personal Brand For Workplace Success

January 7, 2019 · Forbes

When it comes to brand stewardship in all forms, perception is reality.

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A PR pro would be a great Oscars telecast host: a tongue-in-cheek letter to the Academy

January 4, 2019 · UpFlow

Think of the buzz that hiring a relative unknown would generate on the run-up to the event.

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From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging

December 27, 2018 · Adweek

Facebook has been dealing with crisis after crisis after crisis after crisis.

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Christmas Shopping: Early Holiday Sales, Winning Retailers, and Advertising Influence

December 18, 2018 · Nothing In Particular Blog

Who really wins or loses in this big celebration of commercialism that is the Holiday Shopping Season.

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How To Build A Brand: 14 Effective Strategies To Improve Customer Experience

December 4, 2018 · Forbes

It’s important to make that first impression count. But not all customer experience (CX) strategies are created equal.

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Holiday shoppers say Walmart is better than Amazon at this one key persuasion tactic

December 3, 2018 · Fast Company

Walmart offers the best advertising to help shoppers decide which gifts to buy.

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What Should You Buy On Cyber Monday?

November 23, 2018 · Daily Caller

While consumers can expect to see many sales on Monday, not all items will be at their best deals.

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Lucky shoppers win big deals on Black Friday

November 23, 2018 · Macomb Daily

“It’s just not as crazy as it used to be.”

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Black Friday is Not Dead!

November 23, 2018 · NBC Palm Springs

Get your wallets ready because Black Friday is here and a survey done by Bospar, shows America is as ready as ever.

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Cyber Monday Spending To Surpass Black Friday

November 20, 2018 · Twice

But shoppers will still hit the stores en masse this weekend.

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Should You Be ‘Disruptive’ or ‘Best-in-Class’ When Positioning Your Company? Correct Answer: Neither of These.

November 2, 2018 · Entrepreneur

How can entrepreneurs ensure their messaging actually rings true?

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Poorly Written Blog Post Hides Google+ Data Breach

October 11, 2018 · PR News

The main culprit this time is Google.

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Are we prepared for the next Big Business trend?

October 8, 2018 · Better Way to Profit Online

Business News Daily got in touch to find out some of the major things on businesses’ radars.

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Top 25 Employer Branding Tips from the Pros

October 5, 2018 ·

The best employer branding strategy starts with your existing employees.

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Cloud data-warehouse company Snowflake names Bospar as AOR

September 27, 2018 · PR Week

Bospar will work to raise awareness of Snowflake in the media and directly with its customers.

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Press Release Tips from 16 PR Pros Who Know Best

September 21, 2018 · G2 Crowd

Some people say the press release is dead.

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Controlling The Narrative: Dealing With Breaking News And Embargo Challenges

September 18, 2018 · Forbes

Having control over every aspect of your “story” should be a priority, personally and professionally.

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Why you should scrap your media list

September 12, 2018 · Ragan's PR Daily

The media list has been the holy grail in the PR business.

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Curtis Sparrer Shares Leadership Strategies To Improve Your Company’s Culture

September 11, 2018 · Medium

Improving company culture happens at any level in an organization.

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Survey Says: Refine Your Paid Content Strategies

August 27, 2018 · Forbes

How effective is paid content?

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Most Americans don’t care about coworkers’ sexuality and gender expression

August 4, 2018 · Out in Jersey

Those 75 and up are the most accepting of LGBT coworkers.

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Report: More than half of PR pros are willing to create fake news

July 27, 2018 · Ragan's PR Daily

28 percent of PR pros are willing to manufacture news if push comes to shove.

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Fake News OK For Some

July 26, 2018 · MediaPost

A survey reveals how many PR professionals are willing to cross ethical boundaries to secure coverage.

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How To Be Perceived As A Category Leader

July 11, 2018 · Forbes

There is no disputing that being called out as a leader by a trusted party can mean millions.

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LGBTQ champion reveals secret to authentic diversity

July 10, 2018 · HRD Canada

“Employers need to make their support of their LGBTQ co-workers explicit.”

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33 Percent of Americans are Less Proud to be American Due to Donald Trump: Data

July 4, 2018 · OC Weekly

“I truly thought more people would be disappointed.”

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How brands should ride the breaking-news wave to get coverage for clients

June 28, 2018 · Earned Media Rising

The Beach Boys got it right: “Catch a wave and you’re sitting on top of the world.”

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How Social Responsibility Is Changing Creative in the Age of Digital Transformation

June 25, 2018 · Adweek

Companies need to redirect the narrative.

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How To Use PR In The Sales Process

June 19, 2018 · Forbes

It typically doesn’t occur to sales and marketing teams to integrate public relations activities into the sales process. This is a missed opportunity.

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18 Daily Habits Highly Successful People Have (and the Rest of Us Probably Don’t)

June 14, 2018 · Inc.

People who accomplish the most in life don’t conduct themselves like everyone else.

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19 Small Business Trends and Predictions for 2018

June 14, 2018 · Business News Daily

As we near the end of the second quarter of 2018, it’s important to take stock of how the year has panned out for businesses.

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Roundups: How To Leverage The Appetite For Market-Positioning Content

June 12, 2018 · Forbes

The key to success in marketing and especially PR is what I call burnishing the brand.

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More than half of Americans OK with lesbian, gay and transgender colleagues at work

June 7, 2018 · Pink News

Those aged 75 and over were the age group most likely to be accepting.

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55% of Americans Are Cool with their LGBTQ Coworkers

June 7, 2018 · Workology

… but what about the other 45%?

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Cities Expanding Anti-Bias Laws to Cover LGBT Workforce

June 6, 2018 · Bloomberg BNA

Kansas City now joins dozens of other U.S. cities.

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Study: 55% of Americans OK with Gay, Lesbian, and Trans Coworkers

June 6, 2018 · Logo

Most don’t care about sexuality and gender expression at work.

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In a surprise finding, those 75 and up are the most accepting of LGBTQ coworkers

June 5, 2018 ·

Most Americans have no preference when it comes to coworkers and sexuality.

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Study Finds Most Americans Don’t Have a Problem Working Alongside LGBT People

May 28, 2018 · Hornet

“For a majority of Americans not to care if their coworkers are gay or trans, it’s groundbreaking.”

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Latinxs and The Elderly Are The Most Accepting of LGBTQ Co-Workers

May 23, 2018 · Into

Next time you’re hiring, seek out a Latinx grandmother.

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Burnishing Your Brand: Obtaining And Optimizing Awards

May 22, 2018 · Forbes

When it comes to brand stewardship awards and other types of industry recognition, winning matters a lot.

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Secrets to Win Tech PR

May 22, 2018 · Better PR Now

Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency.

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3 Surefire Ways of Leveraging the Customer Experience

May 21, 2018 · Adweek

Communicate your research effectively.

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Damage Control: 11 Steps To Take If Your Company Has Been Breached

May 8, 2018 · Forbes

Members of Forbes Communications Council recommend taking these first steps if your company discovers a data breach.

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Report: U.S. workers hate ‘open’ office spaces

May 7, 2018 · Ragan

76 percent of Americans “hate open offices.”

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Southwest plane with cracked window diverted to Cleveland; no reports of injuries or engine problems

May 2, 2018 · LA Times

Crisis-management expert Curtis Sparrer said Southwest’s reputation could be tarnished if the carrier doesn’t take bold action.

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Trust wanes, but users remain for Facebook

April 12, 2018 · Ragan's PR Daily

Recent surveys indicate that Facebook’s PR problems might not affect user statistics.

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Forbes Communications Council Member Companies Recognized by Prestigious Publications

April 12, 2018 · Forbes

Bospar wins three awards recognizing its excellence as an agency.

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Americans Like Facebook, Distrust Facebook

April 11, 2018 · O'Dwyer's

66 percent professed liking Facebook, while 55 admitted they no longer trust the site.

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Users May Distrust Facebook, But Still Like Social Network

April 11, 2018 · MediaPost

According to Bospar PR, a majority say they still “like” the social giant.

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Zuckerberg Testimony Reveals Lawmaker Confusion on Facebook

April 11, 2018 · NBC Bay Area

After two days of congressional testimony, what seemed clear was how little Congress seems to know about Facebook.

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Zuckerberg faces tougher questions at House hearing

April 11, 2018 · ABC7 News

Bospar principal Curtis Sparrer says Zuckerberg must start working to rebuild users’ trust.

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What Zuckerberg Needs To Do Today, And Why the Stakes Are So High

April 10, 2018 · Barron's

The clock is ticking on Mark Zuckerberg’s big moment.

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How to Use Your Wikipedia Page as a Marketing Tool

March 27, 2018 · Target Marketing

Wikipedia is arguably the most useful site on the Internet.

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What This Week’s Fiasco Tells Us About PR At Facebook

March 26, 2018 · The Holmes Report

If senior PR people at Facebook were briefed on this, they failed the company badly.

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6 Considerations For Marketers Working With Facebook

March 23, 2018 · CMSWire

Marketers who run Facebook campaigns should be transparent, reassess, and diversify.

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Cambridge Analytica Scandal Becomes Data’s Watershed Moment

March 23, 2018 · O'Dwyer's

Cambridge Analytica improperly collected the private data of 50 million of the Facebook’s users.

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PR Pros: Mr. Zuckerberg, it’s time to go to Washington (and Brussels)

March 21, 2018 · PRWeek

The CEO’s absence from public view has created a leadership vacuum at a time of crisis for Facebook.

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Uber offers condolences after autonomous vehicle fatality

March 20, 2018 · Ragan

Experts have said such an accident was inevitable.

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These are the 12 Public Relations and Marketing Agencies, Departments and Executives You Should Know

March 14, 2018 · Business Journal

Business Intelligence Group announces the winners of 2018 Public Relations and Marketing Excellence Awards.

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Gartner Cool Vendors — Do You Belong?

February 23, 2018 · Forbes

Just as you can’t apply to be cool in real life, you can’t apply for Cool Vendor status, either.

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How Audience Targeting Is Changing in the Age of Digital Transformation

February 21, 2018 · AdWeek

Niche advertising is gaining momentum.

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14 Non-Intrusive Marketing Strategies To Beat The Ad Blocker Trend

February 12, 2018 · Forbes

The answer lies in creating valuable, non-intrusive marketing content.

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Jimmy Garoppolo learns the hard way: Some nicknames for San Francisco are off limits

February 9, 2018 · The Sacramento Bee

“Did Jimmy G just call San Francisco…”

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Is it ever okay to use “San Fran?”

January 26, 2018 · Curbed SF

Survey shows that locals loathe most city nicknames, even though they’re hard to shake.

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Survey: What should you call San Francisco?

January 25, 2018 · ABC7 News

The city has a bunch of different nicknames, not all of them popular.

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Survey: A third of Americans don’t care that SF hates the name ‘San Fran’

January 25, 2018 · SF Gate

“‘San Fran’ sounds like fingernails on a chalkboard to the people of San Francisco.”

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Facebook has taken news out of the Feed. Americans will still get their news from Facebook.

January 17, 2018 · PRWeek

Does Facebook’s decision to make your News Feed more personal mean Americans will return to traditional media outlets?

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Research Just Revealed the Real Problem With Facebook’s News Feed (and It’s Ugly)

January 13, 2018 · Inc.

There was only one demographic that didn’t select Facebook as its number one choice for news.

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OPINION: Business expectations for 2018

January 12, 2018 · GhanaWeb

In 2018, AI will emerge as a critical marketing tool.

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AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

January 11, 2018 · MarTechSeries

Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today.

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Is Blockchain Technology Right for Your Business?

January 5, 2018 ·

It looks like more widespread use of blockchain is on the horizon.

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Winning PR: Bospar’s all-virtual model spurs amazing client results

January 5, 2018 · Agility PR

The resulting agency is a boutique PR firm organized for the toughest jobs and the most spectacular results.

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Business expectation for 2018

December 27, 2017 · Joy Online

There is a compelling case for the ongoing need to scan for future developments.

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Recalculating For Small Business – Curtis Sparrer & Kurt Long

December 15, 2017 · AMFM 247 Podcast

An interview with Curtis Sparrer and Kurt Long.

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19 Small Business Trends and Predictions for 2018

December 15, 2017 ·

Twenty key ideas, trends, and predictions to keep in mind to make the most of 2018.

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Is Trump Driving a Print News Comeback?

December 15, 2017 · O'Dwyer's

By all indication, the Trump effect seems to have resurrected the public’s interest in print media.

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Uber slammed by security experts over data breach that exposed data on 57 million customers

November 22, 2017 · Fox News

Uber in hot water over handling of customer data breach.

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Uber hid massive hack compromising data of 57M for a year

November 22, 2017 · SC Media

“If Uber had followed standard breach protocol the impact would have been much less.”

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Uber ‘Extorted’ By Hackers as Breach Details Surface a Year Later

November 22, 2017 · U.S. News and World Report

Amid a torrent of hacks and cyber intrusions, the handling of Uber’s breach stands out.

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Public Relations Crisis Management: Are You Prepared?

November 17, 2017 · Forbes

Bad news tends to go viral fast, and the consequences of not handling it in the best way possible can be catastrophic.

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Brand Stewardship: Enhancing Retained Corporate Identity Post-Acquisition

October 27, 2017 · Forbes

One of the least appreciated is the post-acquisition positioning of the acquired company.

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Attracting Influencers Is About Giving Them What They Want

October 20, 2017 · AdWeek

By creating something inspirational.

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PR For Acquisition: What CEOs, CMOs And Marketers Should Know

October 11, 2017 · Forbes

A company looking to be acquired should not take a passive approach.

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What CMOs Need to Know About WordPress

September 28, 2017 · AdWeek

Today’s consumers simply won’t tolerate slow sites.

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The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership

September 12, 2017 · Forbes

Newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness.

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Word of the Day: Fruition

September 4, 2017 · Merriam-Webster

“Many brands depend on crowdfunding to bring a concept to fruition.” — Curtis Sparrer

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Fewer Americans Reading the News

August 31, 2017 · O'Dwyer's

Approximately one in five U.S. adults said they no longer read the news.

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The ROI of Data Quality in Your Digital Advertising

August 25, 2017 · AdWeek

Here’s how it can be tracked, measured and proven.

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Leveraging A Funding Round Announcement: Taking Stock Of The Brand

August 11, 2017 · Forbes

Funding announcements, present an opportunity to build brand awareness and thought leadership.

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Americans Divided on What Constitutes ‘Fake News’

August 4, 2017 · O'Dwyer's

Many Americans seem confused about what the “fake news” label means.

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Why PR and Marketing Companies Should Not Ignore Glassdoor

July 21, 2017 · AdWeek

A positive brand perception can go a long way.

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Establishing And Sustaining Consumer Mindshare Through Seasonal PR

July 17, 2017 · Forbes

A seasonal public relations campaign can lead to positive ROI for your company long after the holiday ends.

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Death, Grieving and PR–What I Taught at PRSA

July 10, 2017 · AdWeek

These are the 8 stages of PR.

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Your Payment Processor Can Make or Break Your Global Ad Campaign

June 30, 2017 · AdWeek

Content localization is key.

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Maximizing The Visibility Of A Critical Startup Milestone: The Funding Announcement

June 29, 2017 · Forbes

Don’t miss the opportunity to raise awareness for your brand before, during and after a funding announcement.

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How to Position Your Product for Media Success

June 26, 2017 · AdWeek

Start with a strategy.

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How Social Media Can Help You Find the Right Market for Your Mobile App

June 12, 2017 · AdWeek

You’ll need a clear understanding of your audience.

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Smart Content Marketing Tips for Healthcare Practices

June 5, 2017 · AdWeek

Be clear with your message.

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How This Drink App Is Using Data to Engage Customers in Real-Time

May 22, 2017 · AdWeek

Cocktail app Hooch is using data in unique ways.

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#FactFriday – Social Media Essentials for Trade Shows

May 4, 2017 · Skyline

Social media content essentials for trade shows.

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How to Win at Trade Shows (Hint: It Involves Social Media)

May 4, 2017 · AdWeek

You’ll need a clear social strategy.

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Bospar Trade Show Success Survey: Big Trade Shows Out, Small Trade Shows In

May 3, 2017 · Exhibit City News

“Our research shows that small trade shows are often a better investment.”

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Journalist Wish List: Pitching Dos and Don’ts

May 2, 2017 · O'Dwyer's

Reporters give pitching tips for public relations professionals.

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Announcing the Winners of 2017 Public Relations and Marketing Excellence Awards

April 12, 2017 · BIG

Bospar BIG’s 2017 Public Relations and Marketing Excellence Award for Best Campaign of the Year.

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4 Pitching Blunders That Are Throwing You Off Your PR Game

April 3, 2017 · AdWeek

“There are four common pitching blunders that PR professionals make the most often.”

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Bad News, CMOs: Your SEO Is DOA

March 17, 2017 · AdWeek

Brand is being built on search more than on messaging.

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3 Steps to a Successful Product Launch

March 7, 2017 · AdWeek

A talent for social is key.

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What PR Pros Can Learn From Successful Organic Growth

February 21, 2017 · AdWeek

Keep your message short and sweet.

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When No News Is Good News

February 14, 2017 · AdWeek

It gives you the opportunity to be creative.

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Keeping the Love Alive Between PR Pros and Journalists

February 13, 2017 · O'Dwyer's

A few best practices to help PR professionals and journalists keep the love alive.

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The Key to Successful Event Activations

January 25, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

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How AI Will Impact PR

January 23, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

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How to Pitch Customer Case Histories

January 19, 2017 · O'Dwyer's

Few stories are more compelling than customer case histories.

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Did Trump Run the Best PR Campaign of 2016?

December 8, 2016 · AdWeek

A survey by Bospar asked more than 1,000 Americans to rank the top PR campaign.

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One Launch Isn’t Enough

November 18, 2016 · O'Dwyer's

“As a rule of thumb, consumers must hear about a product or service two to five times.”

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What PR Pros Need to Know for Trade Show Success

November 14, 2016 · AdWeek

What is like the Super Bowl, Olympics and Christmas – all wrapped into one?

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What I Wish I’d Known Before Creating My Startup’s Budget

November 11, 2016 · Inc.

You’re launch event can’t outweigh the power of repeated and consistent PR.

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Where Do Marketers Get Their News?

November 10, 2016 · Marketing Charts

Marketers are turning to online media to get their news, and that has implications for PR placements.

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How Effective Is PR? The B2B Sequel

November 3, 2016 · AdWeek

Where would we be without sequels?

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New Research Redefine Startup Press Success!

November 2, 2016 · Jobs & Hire

“The local TV news is more important than even the New York Times or TechCrunch for average Americans”.

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How Much Press Does It Take To Drive Sales?

November 1, 2016 · Forbes

Most consumers must see 2-5 pieces of press before they are willing to act.

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Repeat Media Placements Are Key to Effective PR Campaigns

October 25, 2016 · Business News Daily

The results are broken down by demographics, including gender, age and income.

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17 Things Entrepreneurs Need to Know

October 17, 2016 · Small Biz Daily

The rise of mobile shopping, tips for small business Saturday, is PR really effective?

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Study: Multiple placements key to ad engagement

October 13, 2016 · Biz Report

Marketers have long held that consumers need more than a single ad to engage with a brand.

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When Does Media Coverage Push People to Visit a Company’s Site?

October 13, 2016 · AdWeek

How many times must consumers see a tech company in the media before they visit a company’s web or mobile site?

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Major & Trade Media Are Best for Tech PR Says Survey

October 13, 2016 · O'Dwyer's

The best results come from hits in general circulation and trade media.

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PR Briefing: Summarizing 3 Recent Public Relations Studies

October 11, 2016 · Comm Pro

You’re only as good as your last placement.

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Does Location Matter in PR?

August 11, 2016 · AdWeek

New York Times’ William Safire probed the etymology of the expression “location, location, location.”

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What CMOs Should Know About Speaking at Conferences

August 2, 2016 · AdWeek

It’s been over two years since Riverdale’s Archie was killed off while saving his gay best friend.

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Tips on Picking the Right PR Agency

July 19, 2016 · AdWeek

He beat Uber — in its own backyard.

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What CMOs and VPs Should Expect From Big Coverage

July 8, 2016 · AdWeek

What does a placement mean for a company? How does it affect the business? Does PR still help these days?”

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Which PR Coverage Produces The Highest Results? This New Poll May Surprise You

June 7, 2016 · Forbes

“The brand that screams the loudest no longer commands the most attention.”

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PR Lessons Learned From Donald Trump

May 23, 2016 · AdWeek

Donald Trump and I share a secret.

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How to Make the Client-Agency Relationship Work

May 5, 2016 · AdWeek

“When work treats me like a baby treats a diaper, I confess I sometimes read this post.”

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Why Tech Companies Need a Broad Media Strategy

April 14, 2016 · AdWeek

Americans prioritized online technology media outlets as most important in establishing technology leadership.

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