Pay-for-performance PR is bad news

September 15, 2020 · PR Week

Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around.

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Is two metres social distancing really enough?

September 14, 2020 · Dijital Journal

While social distancing works, not everyone in society is predisposed to practice it.

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PR Ethics Lessons From ‘Roman Holiday’

September 1, 2020 · Entrepreneur

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.

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Agency People News in Brief (August 31, 2020)

August 31, 2020 · PRovoke

New people in new roles at Finn Partners, Exponent, Bospar, Marino and Axon.

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Value vs. Vanity: Metrics that Matter for Earned Media

August 20, 2020 · O'Dwyer's

Earned media drove 19 percent of respondents to visit a company’s website after just one mention.

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PRNEWS Announces Inaugural Agency Elite Top 100

August 17, 2020 · PR News Online

The Agency Elite Top 100 is designed to spotlight the nation’s most innovative and strategic PR firms of the year.

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Bonus Episode: Running a 100% Virtual Business – Curtis Sparrer of Bospar PR

August 6, 2020 · The EnTRUEpreneurship Podcast

Host, Wes Fang and Curtis Sparrer of Bospar PR reconnect to discuss helpful tactics to successfully run a fast-growing, 100% virtual company.

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7 Ways to Avoid COVID-19 While at Work

August 3, 2020 · Healthcare Business Today

Working environments such as crowded retail stores, restaurants, and office spaces seem to be what people are concerned about the most. In fact, in a recent survey conducted by Bospar, over 52% of Americans think open offices are bound to lead to an increase in novel coronavirus infections.

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92% of Americans would purchase products showcased in stories placed through PR activity

August 3, 2020 · YouGov

Bospar’s PR & Marketing in The New Normal report reveals that 86% of Americans would purchase from a company that has appeared 10 times in the news.

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Most Americans say PR drives purchase decisions and website visits

August 3, 2020 · Agility PR Solutions

PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times.

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Americans’ Purchasing Habits Altered by COVID-19

July 30, 2020 · O'Dwyer's

According to a recent survey released by San Francisco-based tech firm Bospar, 86 percent of Americans report that COVID-19 has changed their consumer buying habits.

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What Should PR Do When The Company’s Stock Goes South?

July 30, 2020 · Forbes

Bospar’s Curtis Sparrer shares thought leadership on PR during a stock market crisis.

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Pandemic Sea Change: Buyers Are Focused On Essential Items And Price, Study Says

July 29, 2020 · MediaPost

The pandemic should still inform your email marketing, judging by a study from Bospar.

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How to Get High-Tech CEOs to Value CCOs as Much as CMOs

July 27, 2020 · PR News Online

A Bospar study earlier this month showed nearly 90 percent of Americans said that seeing placed stories would drive them to visit a company’s site.

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Brighton 7th graders write essays on COVID-19 experiences

July 14, 2020 · Livingston Daily

According to a new U.S. consumer survey conducted by Bospar PR, more than half (55.3%) of Americans are concerned about contracting the novel coronavirus this year.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

July 14, 2020 · PR Daily

Bospar recently published findings from its PR & Marketing in The New Normal study.

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Low-code platform leader Mendix names Bospar as Its North American AOR

July 10, 2020 · Agility PR Solutions

Mendix, a Siemens business and the global leader in enterprise low-code, has named Bospar as its public relations agency of record.

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Accounts in Transit: Padilla to Raise Profile of New York Wines

July 8, 2020 · O'Dwyer's

Bospar has been named public relations agency of record for Mendix.

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Mendix Hands North American PR Business To Bospar

July 8, 2020 · PRovoke

Siemens-owned low-code platform company Mendix selected Bospar as its North American PR agency after a competitive pitch.

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Siemens division Mendix names Bospar as North America AOR

July 8, 2020 · PR Week

Mendix is a low-code application-development platform company opened by German tech giant Siemens.

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J.K. Rowling Triples Down On Anti-Trans Comments

July 7, 2020 · South Florida Gay News

Many people are worried about Rowling’s beliefs about gender identity and sex, including Bospar Principal Curtis Sparrer.

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Podcast: George Coleman on “Why Twitter Is Not The Country”

July 1, 2020 · PRovoke

How the PR industry can rise above unconscious bias and tribalism on social media.

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How TIAA updated its dress code, restroom policies to support inclusion

June 30, 2020 · HR Dive

Bospar survey speaks to Americans thoughts on equality.

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Podcast: Curtis Sparrer On Sustaining An Agency Amid Shutdowns

June 23, 2020 · PRovoke

Bospar principal Curtis Sparrer joins the PRovoke podcast to talk about how its virtual agency model has helped it thrive through the Covid-19 crisis.

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Quasi un italiano su due non si vaccinerebbe contro il coronavirus

June 19, 2020 · Radio Maria

In Italia pensionati e studenti tra i motivati al vaccino. Scetticismo nella fascia tra i 35 e i 59 anni.

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Quasi un italiano su due non si vaccinerebbe contro il coronavirus

June 19, 2020 · Corriere Della Sera

In Italia pensionati e studenti tra i motivati al vaccino. Scetticismo nella fascia tra i 35 e i 59 anni.

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Almost one in two Italians would not be vaccinated against coronavirus

June 19, 2020 · News 1

4 out of 10 Italians say they are not inclined to get vaccinated.

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Surge in support for American LGBT+ people in the workplace

June 19, 2020 · Gay Star News

Americans name Anderson Cooper, Ellen DeGeneres and RuPaul as the most influential LGBT+ people.

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New Bospar research finds overwhelming majority of Americans think LGBTQ should be equal

June 17, 2020 · Agility PR Solutions

80 percent of Americans believe gay, lesbian and bisexual people should be equal to heterosexuals.

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What straight marketers — and everyone else — can learn from Pride

June 15, 2020 · Earned Media Rising

Bospar’s Curtis Sparrer writes on lessons from Pride month.

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Why Working From Home May Be Here To Stay

June 3, 2020 · Forbes

76% of Americans “hate” open offices, and 43% say there is “no privacy.”

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Older people take social distancing more seriously than the young

June 2, 2020 · Digital Journal

Physical distancing is the primary method for reducing transmission of coronavirus.

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Do Channel Vendors Need Public Relations Anymore?

June 2, 2020 · Forrester

Bospar included in Top Channel-Centric PR Firms By Region

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Will COVID-19 Spell The End Of An Open Plan In The Office?

May 24, 2020 · South Florida Reporter

The recent events related to COVID-19 have illustrated the importance of remaining agile and adaptable for businesses across the globe.

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COVID-19 Anti-Vaxxers: A third of Americans Mostly Gen Zs and Millennials Unlikely to Vaccinate

May 7, 2020 · The Science Times

A survey found out that one-third of adult Americans do not trust being vaccinated against the Coronavirus Disease 2019.

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Coronavirus nel mondo, assistente di Trump contagiato: nuovo test per il presidente Usa. Francia riapre le scuole lunedì

May 7, 2020 · la Republica

Emerge da un sondaggio di Bospar. Tra i meno inclini a vaccinarsi quelli compresi tra 18 e 24 anni: in questa fascia di età solo il 57,8% si è dichiarato pronto a farsi immunizzare.

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Un americano su 3 non si vaccinerebbe contro il coronavirus

May 7, 2020 · AGI Agenzia Italia

Intanto negli Stati Uniti il coronavirus ha ucciso altre 2.073 persone in 24 ore.

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Coronavirus, i decessi in tutto il mondo sono oltre 260mila

May 7, 2020 ·

Secondo la John Hopkins University i decessi da coronavirus nel mondo hanno superato quota 260mila.

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1 in 3 Americans “I Will Not Vaccinate Corona”

May 7, 2020 · UPI News

Younger adults are less likely to be vaccinated than middle-aged.

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Coronavirus in the world, the victims exceed over 260 thousand. In the USA over 2,000 die in 24 hours

May 7, 2020 · News 1

Over a third of Americans say “no” to a COVID vaccine.

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Coronavirus, Trump attacca la Cina: “Virus peggio di Pearl Harbour”

May 7, 2020 · News 24.IT

Continua l’emergenza Coronavirus nel mondo e Trump attacca nuovamente la Cina.

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On critics agree the J12s unisex look and use of ceramic were

May 6, 2020 · Data Science Learning Center

In the new survey, from PR firm Bospar, researchers found those between ages 18 and 24 were the least likely to get vaccinated against the coronavirus.

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Coronavirus en el mundo, las víctimas superan los 260 mil. En los EE. UU. Más de 2,000 murieron en 24 horas

May 6, 2020 · NotiUlti

Incluso si una vacuna de coronavirus estuviera disponible, un tercio de los estadounidenses, 39.7%, no lo estaría.

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Le coronavirus, sonne-t-il la fin de l’open space?

May 5, 2020 · Aufeminin

Le chrono est lancé: moins d’une semaine avant le déconfinement.

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Nye undersøkelser om vaksine mot koronaviruset: – Dypt egoistiske og kortsynte

May 6, 2020 · Nettavisen Nyheter

En ny undersøkelsen fra PR-selskapet Bospar viser at 30,7 prosent av de spurte amerikanerne sier at de ikke har planer om å ta en vaksine mot koronaviruset.

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Many Americans Will Not Take the Vaccine

May 6, 2020 · Live Trading News

About 50% of those surveyed said they would respect the decision of those who choose not to be vaccinated.

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Leaning in: Why PR and marketing are more important than ever

May 5, 2020 · ClickZ

Bospar’s Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn.

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30% of Americans plan to refuse coronavirus vaccine, rest say they’ll take it if it’s deemed safe: Survey

May 5, 2020 · MEAWW

Estimates suggest that 50% to 70% of Americans need to develop immunity to Covid-19.

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CD May 5, 2020: Calm leadership, Message relevance, WFH loneliness

May 5, 2020 · Ragan

In a new survey from Bospar, 52% of workers in the U.S. say they would be willing to return to an office job after COVID-19.

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U.S. Coronavirus Deaths Pass 71,000 – 1/3 Americans Say They Won’t Vaccinate When Available

May 5, 2020 · JimHeath.TV

Among age groups, those between ages 18 and 24 were the least likely to vaccinate.

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Survey: One-Third of Americans Won’t Take Vaccine

May 5, 2020 · NewsMax

The poll was conducted by the public relations firm Bospar.

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Hats Off to Govs. Cuomo, Newsom, DeWine

May 5, 2020 · O'Dwyer's

Governors Andrew Cuomo, Gavin Newsom and Mike DeWine emerged as the political stars of the COVID-19 pandemic.

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One-third of Americans say they WON’T get vaccinated against the coronavirus, new survey finds – despite warnings that COVID-19 will likely ‘be with us for years’

May 5, 2020 · Daily Mail

The report, from PR firm Bospar, found that one-third of adults did not trust being immunized against the virus.

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Will COVID-19 Kill the Open Office Design?

April 30, 2020 · Dice

In mid-2019, a study by Bospar and Propeller Insights found that 76 percent of workers disliked open offices.

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Le coronavirus signe-t-il la fin des bureaux en open space dans les entreprises?

April 27, 2020 · L’edition du soir

La levée du confinement approche.

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Bureaux: l’après confinement signera-t-il la mort de l’open-space?

April 25, 2020 · BFM Business

Face à la pandémie de coronavirus, le monde de l’entreprise devra revoir en profondeur les espaces dans lesquels les salariés travaillent et évoluent.

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Global COVID-19 Communications Taskforce

April 13, 2020 · PRCA

The PRCA’s Global COVID-19 Communications Taskforce was launched in March 2020 to provide practical support to public relations professionals during the COVID-19 outbreak.

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We Are All Virtual Now’: Is Remote Working The Future For Agencies?

April 4, 2020 · PRovoke

The Covid-19 pandemic is accelerating the shift to a virtual model. What happens when it’s over?

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5 Tips for Growing a Successful Virtual Company

March 27, 2020 · Small Biz Daily

Back in 2015, a longtime colleague and I decided to launch a boutique agency with a national footprint.

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9 ways to protect yourself from getting sick in an open office

March 10, 2020 · Business Insider

“At the beginning of the day, wipe down surfaces that you’re going to touch often,” Dr. Eric Cioe-Pena said.

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A City Dweller’s Guide to Coronavirus Avoidance

March 10, 2020 · CityLab

Here’s how to lower your risk of contracting Covid-19.

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More French employees say they are ready to use telework

March 9, 2020 · ZDNet France

While preventive messages are multiplying within companies to prevent the spread of the coronavirus, teleworking is one of the solutions considered by employers and employees.

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Coronavirus did the joint work of humanity’s Achilles heel

March 9, 2020 · IT Week - Russia

Coronavirus can change the labor market and the layout of office spaces.

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Industry News In Brief (March 9, 2020)

March 9, 2020 · Provoke Media

News from the PR Council, Bospar and Dentsu Aegis.

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Your coronavirus HR response plan: 10 things to know

March 9, 2020 · Workable

The coronavirus (COVID-19) outbreak has everyone on edge.

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Employers, Schools Adjust and Prepare as COVID-19 Spreads

March 6, 2020 · Governing

Many companies and schools are encouraging their staff and students to stay at home to help stop the spread of the coronavirus.

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Breaking Down COVID-19

March 6, 2020 · SHRM

Expect ill workers to miss two weeks of work, experts say, and reconsider the ‘open office’.

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Amid coronavirus outbreak, business technology’s corporate responsibility and opportunity blend

March 4, 2020 · CIO Dive

Half of Americans worry about contracting the virus because of open offices

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5 steps bosses in open offices should take to keep employees safe and anxiety-free during a health scare

March 4, 2020 · Business Insider

Open offices increase the spread of illnesses like the flu.

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62 percent of Americans say they’re worried about coronavirus

March 3, 2020 · Fox News

Half considering cancelling a trip.

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Coronavirus Seen As Threat for Open Offices, Survey Finds

March 3, 2020 · CoStar

Public Voices Concerns Over Going to Work in Assessment Lacking in Scientific Research.

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Majority of Americans Believe They Will Contract the Coronavirus This Year: Survey

March 3, 2020 · Outbreak News Today

49.4% are planning to cancel trips due to the virus.

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Workplaces Focal Point of Concern About Coronavirus

March 3, 2020 · Yahoo! Finance

A new survey suggests that half of workers are concerned that their office environment may help spread the COVID-19 coronavirus.

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Coronavirus: Open offices have Americans worried

March 3, 2020 · ZDNet

A new study shows how Americans are worried that where they work and how they work may be the biggest risks in contracting COVID-19.

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What are the chances of actually getting Coronavirus?

March 2, 2020 · Ladders

More than half (55.3%) of Americans are concerned about contracting the novel coronavirus this year.

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How CMOs Can Avoid Fire Sales And Other Pitfalls From Major News Events

January 2, 2020 · Forbes

The goal is always to maximize positive coverage and enhance value for all company stakeholders.

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Small businesses embrace wellness to help retain staffers

February 19, 2020 · Associated Press

Every month, the 30 staffers at Chris Boehlke’s public relations firm each get $100 to pay for anything that contributes to their wellness.

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7 Hard Truths About Open-Plan Offices

February 17, 2020 · Career Metis

Open-plan offices have been trendy for the last decade.

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Wendy’s, Ketchum Take Home ‘Best in Show’ For ‘Keeping Fortnite Fresh’

February 13, 2020 · PRovoke Media

Most Innovative Recruitment/Retention Initiative: We’re not in Kansas Anymore — Bospar.

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Record number of companies named ‘ Best Places to Work for LGBT equality’

January 27, 2020 · HR Dive

Bospar poll and commentary from Curtis Sparrer on working with LGBTQ people.

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Earned media: The not-so-secret to our success

January 23, 2020 · Earned Media Rising

It seems profoundly meta that one of the keys to success for our PR agency’s five years in business is — (drum roll, please) the practice of public relations.

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How Will Americans Remember 2020?

January 23, 2020 · PR for People

The Roaring 20’s, the 2020’s, or is it still too early to tell?

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Survey ranks ‘America’s Finest City’ as one of most annoying city nicknames

February 18, 2020 · KFMB-TV CBS 8

San Diego ranked 11th in American’s favorite cities and ‘America’s Finest City’ was voted 8th most annoying city nickname.

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New Study Says People Don’t Like Dallas Nickname “Big D”

January 16, 2020 · KLUV 98.7

Which DFW alter egos do you despise?

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Don’t Call It Beantown: Boston On List Of Cities With Most Annoying Nicknames

January 16, 2020 · MSN News

Hate it when people call Boston “Beantown?” You’re not alone.

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The Harold Burson effect

January 13, 2020 · PR Week

Leaving Edelman for Burson-Marsteller was a pivotal decision for one PR career, says Chris Boehlke, a principal and co-founder at Bospar.

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Bospar Celebrates Five Years of Outstanding PR

January 6, 2020 · Agility PR

On January 1, 2015, two tech PR veterans came together to launch a boutique agency with a national footprint.

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Who Won 2019’s Political PR Race? (Hint: She’s Not Even Running)

January 2, 2020 · MediaPost

The net scores are the difference between those indicating each subject had the “best” or “worst” PR year in 2019.

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How CMOs Can Avoid Fire Sales And Other Pitfalls From Major News Events

January 2, 2020 · Forbes

The goal is always to maximize positive coverage and enhance value for all company stakeholders.

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Will the 2020s bring an end to the era of open offices?

December 31, 2019 · Marketplace

A majority of workers said they hate open offices.

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PRWeek US Awards 2020 Shortlist

December 11, 2019 · PR Week

The biggest night in PR is set for March 19 in New York.

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Away chief is out over toxic culture, Morgan Stanley to cut 1,500 jobs, and KFC’s chicken-scented Yule log sells out fast

December 10, 2019 · PR Daily

Bospar PR recently published a survey conducted by Propeller Insights, which listed people’s top PR winners and losers of the year.

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US Military Loves Vlad

December 10, 2019 · O'Dwyer's

How polarized is the US?

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Positive Outlook for U.S. Small Businesses This Holiday Season

December 5, 2019 · All Business

All signs point to a good holiday sales season for businesses.

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18 Worst Things to Buy During the Holidays

November 21, 2019 · Kiplinger

It’s all too easy to get caught up in the holiday shopping frenzy.

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2019 Holiday Outlook for Small Businesses

November 19, 2019 · Small Biz Daily

Projections show this could be the first-ever trillion-dollar holiday sales season.

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Holiday shopping season starts early, survey says

November 16, 2019 · KITV 4

Americans believe the holiday shopping season is starting earlier due to a range of reasons.

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Seriously, what the hell is wrong with calling San Francisco “San Fran”?

November 15, 2019 · MLB

Former San Francisco Giants reliever Will Smith called San Francisco “San Fran.”

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How to Write a Knock-Out Interview Request

October 14, 2019 · Medium

Email subtext and system, it’s all in here.

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#MeToo, two years on: What’s changed at PR agencies

October 5, 2019 · PR Week

Bospar principal, Curtis Sparrer, comments on harassment in the PR industry.

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Bankrupt Forever 21’s fast fashion not quick enough to satisfy Millennial FOMO

September 30, 2019 · FOX Business

Brent Shelton, retail expert with Bospar PR, speaks with FOX Business.

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Majority of Americans Say News Media Have No Ethics

September 13, 2019 · The Washington Sentinel

A new Ethics in Media study finds that a huge majority, 95 percent, feel that that state of the news media today is “troubling” and ethics free.

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Is Google’s Embrace Of ‘Original Reporting’ Good News For Publishers?

September 12, 2019 · Forbes

A survey released earlier this week by Bospar found that 95 percent of respondents were troubled by the current state of the media.

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Shocking new poll reveals Americans’ true feeling about state of ‘fake news’

September 12, 2019 · Liberty Hub

Americans are growing concerned that the state of the mainstream media is turning ever more hyperbolic.

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Study Finds Media Is Losing The ‘Fake News’ War Badly

September 12, 2019 · Station Gosspi

A new study of the public’s confidence in the media found that nearly all Americans are troubled about the current state of the media.

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95% Troubled by State of Media

September 12, 2019 · Moon Battery

We don’t seem to agree on anything these days… with one exception.

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Study: Nearly All Americans Are Troubled By The Current State Of The Media

September 12, 2019 · The Eloctorate News

A new study paints a troubling picture of the current media landscape.

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Americans Concerned by State of Media

September 11, 2019 · Odwyer

Most Americans are troubled by the current state of the media today and ethics in field of journalism.

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Blog: 95% concerned about the state of the news media

September 11, 2019 · The Star Post

The top concern of those surveyed was reporting on fake news with 53%.

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Most Americans Fear Worse “Fake News” in 2020, Survey Finds

September 11, 2019 · Independent Voter

More than 95% of Americans are concerned about the current state of the media.

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Americans Who Can’t Agree on Anything Agree Our Media Sucks

September 11, 2019 · PJ MEdia

According to new research, there is one issue upon which virtually every American can and does agree: Our news media sucks.

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TROUBLES: WASH POST shuts commuter newspaper… Fake News Fears: 95% Worried by State of Media… 33,000 newsroom jobs slashed

September 11, 2019 · Investment Watch Blog

Nearly all Americans are “troubled” by the state of the media.

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‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds

September 11, 2019 · Yahoo!

The survey of 1,010 American adults found that more than 95% are troubled by the current state of media.

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‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds

September 11, 2019 · Lillie Ross

Nearly all Americans are “troubled” by the state of the media, according to a new study from boutique PR agency, Bospar.

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

September 11, 2019 · PR Daily

A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust.

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‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds

September 11, 2019 · The Wrap

Study finds that 67% of people think journalistic ethics will be worse during the 2020 election.

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To ‘Newsjack’ Or Not? What Communication Pros Should Consider First

August 5, 2019 · Forbes

Opportunistically latching on to a big story — or even a smaller but highly relevant industry story — can have significant benefits.

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PR Self-Defense: Four Ways To Fight Suspicious Media Requests

July 19, 2019 · Forbes

We deal with dozens of requests each week, and the default response to a request for more information or an interview is usually an automatic yes.

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Despite political shifts, LGBTQ rights remain 

July 8, 2019 · Benefits Pro

Despite the political rollback of protections for the LGBTQ community, businesses’ arms remain open and welcoming.

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What marketers and PR pros can learn from World Pride

July 2, 2019 · Earned Media Rising

Hours before New York’s Pride parade was to start, the Queer Liberation March headed in the opposite direction, in part to protest corporate sponsorship.

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The distraction of Straight Pride, as explained by LGBTQ activists and historians

July 1, 2019 · Vox

What is an event that promotes the “inclusion of straights”?

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Room for improvement when it comes to LGBTQ inclusion in workplace

June 26, 2019 · Biz Women

For many, the thought of coming out at work carries a number of concerns.

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Building LGBTQ inclusion at work

June 24, 2019 · HR Dive

HR departments that embrace education, community outreach and inclusive benefits may help make visions of fairer workplaces a reality.

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13 Ways Businesses Can Build A Successful Blog

June 19, 2019 · Forbes

Building a blog is a great step toward building a loyal customer following.

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PR Best Practices: Taking Action To Avoid Common Executive Frustrations

June 11, 2019 · Forbes

Over the years, I’ve collected a few of the most common complaints from marketing professionals about PR agencies and service issues.

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Age matters more than sexuality to US presidential voters

June 10, 2019 · Gay Star News

Over 40 years separates the Democrat’s oldest and youngest candidates.

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Survey Shows More Americans Don’t Care About Coworkers’ Sexuality

June 6, 2019 · Diverse

A new research study shows that an increasing number of Americans don’t care about their coworkers’ sexuality or gender expression.

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Answering the 66 most burning questions about San Francisco

June 5, 2019 · SF Curbed

People want to know about San Francisco—and they’re turning to Silicon Valley for answers.

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More employees accept LGBTQ co-workers, but harassment persists

June 5, 2019 · HR Dive

As American attitudes toward LGBTQ people continue to improve, employers have largely responded in kind.

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American workers are ready and willing to embrace LGBTQ colleagues.

June 4, 2019 · HR Morning

American workers appear more ready and willing than at any other time to embrace their LGBTQ colleagues and co-workers.

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Ellen DeGeneres chosen as best communicator of LGBT equality

June 3, 2019 · Out In Jersey

Even more Americans don’t care about who they work with when it comes to sexuality or gender expression.

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Announcing the 2019 Bulldog PR Awards Winners

May 29, 2019 · Yahoo!

Recognizing outstanding PR and communications campaigns from 2018.

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CMOs With PR Challenges: It’s Time To Be More Collaborative

May 10, 2019 · Forbes

Two of the most common questions I receive from marketing and sales professionals are…

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Naperville natives pitch modern-day phone booth to investors on ‘Shark Tank’ in show airing Sunday

April 30, 2019 · Chicago Tribune

They put a modern spin on the old-fashioned phone booth.

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Want Free Publicity For Your Business? Try These 11 Tactics

April 26, 2019 · Forbes

This is especially good news for startups or small businesses with low budgets.

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Happy Trade Show Exhibitors: 5 Ways to Keep Them Coming Back Every Year

April 25, 2019 · Aventri

Businesses continue to trust trade shows and exhibits to help them achieve many of their business objectives.

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Everybody loves to hate the open office, but is it dead yet?

April 23, 2019 · Gene Mark's Blog

Is an open plan office better? A number of recent studies say the opposite.

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Everybody loves to hate the open office, but is it dead yet?

April 23, 2019 ·

Is an open plan office better? A number of recent studies say the opposite.

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American Workers Really Don’t Like This

April 22, 2019 · USA Today

According to a survey from public relations company Bospar.

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Have A Big Idea? Publish It!

April 12, 2019 · Forbes

In many cases, a good idea on its own doesn’t get you far.

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American Workers Really Don’t Like This

April 9, 2019 · NASDAQ

More than three-quarters of the 1,000 U.S. office workers surveyed said that they “hate” open offices.

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American Workers Really Don’t Like This

April 9, 2019 · Yahoo! New Zealand

Open offices make it easier to talk to people but potentially harder to concentrate.

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American Workers Really Don’t Like This

April 9, 2019 · FOX Business

It’s possible for something to seem good but not actually be so, at least not universally.

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American Workers Really Don’t Like This

April 9, 2019 · The Motley Fool

This work situation has become common and a lot of people don’t like it.

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Here’s What Your Company Can Do to Appeal to the HENRY Millennial

April 8, 2019 · Entrepreneur

Meet HENRY, who, right now is one of the most sought-after consumers on the planet.

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Holmes Report Unveils 2019 North America Agencies Of The Year Finalists

April 8, 2019 · The Holmes Report

The North American Agencies of the Year awards recognizes the best firms in specific size categories and in specific disciplines.

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Should You Include Your Own Research In A Media Pitch? 14 Communications Pros Weigh In

March 28, 2019 · Forbes

While many communications professionals agree that compelling data can help sell a story idea, it’s only effective when used wisely.

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Most People Hate Open Offices, More Want to Work From Home: Study

March 27, 2019 · Dice

Open offices are terrible. This isn’t news, or even a modern curiosity.

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Open space: a method of work increasingly criticized

March 26, 2019 · Gent Side

Open space is a working method that is beginning to reach its limits.

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PRWeek U.S. Awards 2019: The Winners

March 22, 2019 · PRWeek

Bospar is literally writing the playbook for an all-virtual PR firm.

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A Night of Inspirational Communication

March 22, 2019 · PR Week

Last night’s PRWeek U.S. Awards highlighted the best work of the past 12 months.

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The negative effects of business-speak

March 21, 2019 · LinkedIn

“We’ve leveraged some big wins in the HR piece this quarter.”

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Walmart Is Being Accused of Manipulating Social Conservatives. It’s Either Twisted Or Very Clever

March 20, 2019 · Inc.

And the big retailer isn’t the only brand that’s being accused of these tactics.

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Boeing And Walmart: Breaking Down The Week’s Winners And Losers

March 17, 2019 · MenaFN

Captain and Tenille believed that ‘love will bring us together.

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Useful Idiots: Triggering Social Conservatives With Wedge Issues

March 6, 2019 · MediaPost

Two big consumer brands created ads featuring gay couples.

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Do marketers use gay ads to enrage the right to promote brands?

March 5, 2019 · Compass Q

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Are Walmart and Cottonelle Using Antigay Outrage as a Marketing Tool?

March 5, 2019 · Advocate

Walmart and Cottonelle both made headlines last week related to videos featuring gay couples.

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Conservatives Cry Foul On A Series Of Gay Commercials By Walmart And Cottonelle

March 4, 2019 · GritDaily

Queer on-screen representation is still a battleground.

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Marketers intentionally enrages social conservatives to promote brands

March 4, 2019 · WebNuz

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Marketers intentionally enrage social conservatives to promote brands

March 4, 2019 · Tumblr

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Marketers intentionally enrage social conservatives to promote brands

March 4, 2019 · Boing Boing

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Conservative Homophobia Meter Spikes Again With Two New Spots

March 4, 2019 · San Francisco Egoist

We should all thank brands for producing LGBTQ-friendly spots.

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Marketers intentionally enrages social conservatives to promote brands

March 4, 2019 · VidMid

Cottonelle and Walmart have both recently produced social media video commercials starring gay men.

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Is All Publicity Good? What Matters Most And When In Trade And Business Media

February 25, 2019 · Forbes

While partially true, this is, of course, an oversimplification.

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Publicists We Love: Dennise-Marie Leon

February 20, 2019 · OnePitch

Read about Dennise’s daily (remote work) lifestyle, the beginning of her career, and a few questions for us all to consider.

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Comms Executives Discuss Emerging Trends for Modern Communicators

February 12, 2019 · Cision

“In the tech sector, measuring business results from PR is a little different than others.”

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Comms Executives Discuss Emerging Trends for Modern Communicators

February 12, 2019 · Market Screener

This group of accomplished executives shared their perspectives on measuring the business impact of PR.

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Why you’ll stand out like a tourist if you say this one thing in San Francisco

February 5, 2019 · The Lonely Planet

“San Fran” and “Frisco” are nicknames that are loathed by residents.

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Agency People News in Brief (February 4, 2019)

February 3, 2019 · Holmes Report

New people in new roles at GCI Health, Bospar, Lambert, Bully Pulpit, Marino and 4media Group.

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Bospar to Neil Patrick Harris: Stop calling our City ‘San Fran’

January 31, 2019 · PR Week

What’s in a name? Plenty to San Franciscans, who want the actor and other celebrities to stop calling their city “San Fran.”

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Canadians love to call SF terrible nicknames, survey finds

January 26, 2019 · MSN

Is it really that bad to say ‘Frisco’?

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Canadians love to call SF terrible nicknames, survey finds

January 25, 2019 · Houston Chronicle

You can see the (sometimes mystifying) survey results in their entirety here.

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Canadians love to call SF terrible nicknames, survey finds

January 25, 2019 · SFGate

There are some regrettable nicknames for the city of San Francisco in circulation.

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People around the world insist on using ‘San Fran’

January 24, 2019 · Curbed SF

Something must be done.

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The Nicknames of San Francisco

January 22, 2019 · ABC 7

Is “San Fran” ever OK? What we discovered when we polled people around the world.

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Crisis Review: The Top 20 Crises Of 2018 (Part 1 Of 3)

January 21, 2019 · The Holmes Report

Brent Shelton, of technology PR firm Bospar, speaks on data breaches.

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Establish Your Personal Brand For Workplace Success

January 7, 2019 · Forbes

When it comes to brand stewardship in all forms, perception is reality.

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A PR pro would be a great Oscars telecast host: a tongue-in-cheek letter to the Academy

January 4, 2019 · UpFlow

Think of the buzz that hiring a relative unknown would generate on the run-up to the event.

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From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging

December 27, 2018 · Adweek

Facebook has been dealing with crisis after crisis after crisis after crisis.

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Christmas Shopping: Early Holiday Sales, Winning Retailers, and Advertising Influence

December 18, 2018 · Nothing In Particular Blog

Who really wins or loses in this big celebration of commercialism that is the Holiday Shopping Season.

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How To Build A Brand: 14 Effective Strategies To Improve Customer Experience

December 4, 2018 · Forbes

It’s important to make that first impression count. But not all customer experience (CX) strategies are created equal.

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Holiday shoppers say Walmart is better than Amazon at this one key persuasion tactic

December 3, 2018 · Fast Company

Walmart offers the best advertising to help shoppers decide which gifts to buy.

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What Should You Buy On Cyber Monday?

November 23, 2018 · Daily Caller

While consumers can expect to see many sales on Monday, not all items will be at their best deals.

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Lucky shoppers win big deals on Black Friday

November 23, 2018 · Macomb Daily

“It’s just not as crazy as it used to be.”

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Black Friday is Not Dead!

November 23, 2018 · NBC Palm Springs

Get your wallets ready because Black Friday is here and a survey done by Bospar, shows America is as ready as ever.

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Cyber Monday Spending To Surpass Black Friday

November 20, 2018 · Twice

But shoppers will still hit the stores en masse this weekend.

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Should You Be ‘Disruptive’ or ‘Best-in-Class’ When Positioning Your Company? Correct Answer: Neither of These.

November 2, 2018 · Entrepreneur

How can entrepreneurs ensure their messaging actually rings true?

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Poorly Written Blog Post Hides Google+ Data Breach

October 11, 2018 · PR News

The main culprit this time is Google.

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Are we prepared for the next Big Business trend?

October 8, 2018 · Better Way to Profit Online

Business News Daily got in touch to find out some of the major things on businesses’ radars.

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Top 25 Employer Branding Tips from the Pros

October 5, 2018 ·

The best employer branding strategy starts with your existing employees.

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Cloud data-warehouse company Snowflake names Bospar as AOR

September 27, 2018 · PR Week

Bospar will work to raise awareness of Snowflake in the media and directly with its customers.

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Press Release Tips from 16 PR Pros Who Know Best

September 21, 2018 · G2 Crowd

Some people say the press release is dead.

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Controlling The Narrative: Dealing With Breaking News And Embargo Challenges

September 18, 2018 · Forbes

Having control over every aspect of your “story” should be a priority, personally and professionally.

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Why you should scrap your media list

September 12, 2018 · Ragan's PR Daily

The media list has been the holy grail in the PR business.

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Curtis Sparrer Shares Leadership Strategies To Improve Your Company’s Culture

September 11, 2018 · Medium

Improving company culture happens at any level in an organization.

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Survey Says: Refine Your Paid Content Strategies

August 27, 2018 · Forbes

How effective is paid content?

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Most Americans don’t care about coworkers’ sexuality and gender expression

August 4, 2018 · Out in Jersey

Those 75 and up are the most accepting of LGBT coworkers.

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Report: More than half of PR pros are willing to create fake news

July 27, 2018 · Ragan's PR Daily

28 percent of PR pros are willing to manufacture news if push comes to shove.

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Fake News OK For Some

July 26, 2018 · MediaPost

A survey reveals how many PR professionals are willing to cross ethical boundaries to secure coverage.

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How To Be Perceived As A Category Leader

July 11, 2018 · Forbes

There is no disputing that being called out as a leader by a trusted party can mean millions.

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LGBTQ champion reveals secret to authentic diversity

July 10, 2018 · HRD Canada

“Employers need to make their support of their LGBTQ co-workers explicit.”

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33 Percent of Americans are Less Proud to be American Due to Donald Trump: Data

July 4, 2018 · OC Weekly

“I truly thought more people would be disappointed.”

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How brands should ride the breaking-news wave to get coverage for clients

June 28, 2018 · Earned Media Rising

The Beach Boys got it right: “Catch a wave and you’re sitting on top of the world.”

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How Social Responsibility Is Changing Creative in the Age of Digital Transformation

June 25, 2018 · Adweek

Companies need to redirect the narrative.

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How To Use PR In The Sales Process

June 19, 2018 · Forbes

It typically doesn’t occur to sales and marketing teams to integrate public relations activities into the sales process. This is a missed opportunity.

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18 Daily Habits Highly Successful People Have (and the Rest of Us Probably Don’t)

June 14, 2018 · Inc.

People who accomplish the most in life don’t conduct themselves like everyone else.

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19 Small Business Trends and Predictions for 2018

June 14, 2018 · Business News Daily

As we near the end of the second quarter of 2018, it’s important to take stock of how the year has panned out for businesses.

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Roundups: How To Leverage The Appetite For Market-Positioning Content

June 12, 2018 · Forbes

The key to success in marketing and especially PR is what I call burnishing the brand.

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More than half of Americans OK with lesbian, gay and transgender colleagues at work

June 7, 2018 · Pink News

Those aged 75 and over were the age group most likely to be accepting.

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55% of Americans Are Cool with their LGBTQ Coworkers

June 7, 2018 · Workology

… but what about the other 45%?

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Cities Expanding Anti-Bias Laws to Cover LGBT Workforce

June 6, 2018 · Bloomberg BNA

Kansas City now joins dozens of other U.S. cities.

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Study: 55% of Americans OK with Gay, Lesbian, and Trans Coworkers

June 6, 2018 · Logo

Most don’t care about sexuality and gender expression at work.

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In a surprise finding, those 75 and up are the most accepting of LGBTQ coworkers

June 5, 2018 ·

Most Americans have no preference when it comes to coworkers and sexuality.

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Study Finds Most Americans Don’t Have a Problem Working Alongside LGBT People

May 28, 2018 · Hornet

“For a majority of Americans not to care if their coworkers are gay or trans, it’s groundbreaking.”

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Latinxs and The Elderly Are The Most Accepting of LGBTQ Co-Workers

May 23, 2018 · Into

Next time you’re hiring, seek out a Latinx grandmother.

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Burnishing Your Brand: Obtaining And Optimizing Awards

May 22, 2018 · Forbes

When it comes to brand stewardship awards and other types of industry recognition, winning matters a lot.

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Secrets to Win Tech PR

May 22, 2018 · Better PR Now

Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency.

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3 Surefire Ways of Leveraging the Customer Experience

May 21, 2018 · Adweek

Communicate your research effectively.

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Damage Control: 11 Steps To Take If Your Company Has Been Breached

May 8, 2018 · Forbes

Members of Forbes Communications Council recommend taking these first steps if your company discovers a data breach.

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Report: U.S. workers hate ‘open’ office spaces

May 7, 2018 · Ragan

76 percent of Americans “hate open offices.”

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Southwest plane with cracked window diverted to Cleveland; no reports of injuries or engine problems

May 2, 2018 · LA Times

Crisis-management expert Curtis Sparrer said Southwest’s reputation could be tarnished if the carrier doesn’t take bold action.

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Trust wanes, but users remain for Facebook

April 12, 2018 · Ragan's PR Daily

Recent surveys indicate that Facebook’s PR problems might not affect user statistics.

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Forbes Communications Council Member Companies Recognized by Prestigious Publications

April 12, 2018 · Forbes

Bospar wins three awards recognizing its excellence as an agency.

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Americans Like Facebook, Distrust Facebook

April 11, 2018 · O'Dwyer's

66 percent professed liking Facebook, while 55 admitted they no longer trust the site.

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Users May Distrust Facebook, But Still Like Social Network

April 11, 2018 · MediaPost

According to Bospar PR, a majority say they still “like” the social giant.

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Zuckerberg Testimony Reveals Lawmaker Confusion on Facebook

April 11, 2018 · NBC Bay Area

After two days of congressional testimony, what seemed clear was how little Congress seems to know about Facebook.

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Zuckerberg faces tougher questions at House hearing

April 11, 2018 · ABC7 News

Bospar principal Curtis Sparrer says Zuckerberg must start working to rebuild users’ trust.

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What Zuckerberg Needs To Do Today, And Why the Stakes Are So High

April 10, 2018 · Barron's

The clock is ticking on Mark Zuckerberg’s big moment.

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How to Use Your Wikipedia Page as a Marketing Tool

March 27, 2018 · Target Marketing

Wikipedia is arguably the most useful site on the Internet.

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What This Week’s Fiasco Tells Us About PR At Facebook

March 26, 2018 · The Holmes Report

If senior PR people at Facebook were briefed on this, they failed the company badly.

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6 Considerations For Marketers Working With Facebook

March 23, 2018 · CMSWire

Marketers who run Facebook campaigns should be transparent, reassess, and diversify.

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Cambridge Analytica Scandal Becomes Data’s Watershed Moment

March 23, 2018 · O'Dwyer's

Cambridge Analytica improperly collected the private data of 50 million of the Facebook’s users.

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PR Pros: Mr. Zuckerberg, it’s time to go to Washington (and Brussels)

March 21, 2018 · PRWeek

The CEO’s absence from public view has created a leadership vacuum at a time of crisis for Facebook.

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Uber offers condolences after autonomous vehicle fatality

March 20, 2018 · Ragan

Experts have said such an accident was inevitable.

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These are the 12 Public Relations and Marketing Agencies, Departments and Executives You Should Know

March 14, 2018 · Business Journal

Business Intelligence Group announces the winners of 2018 Public Relations and Marketing Excellence Awards.

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Gartner Cool Vendors — Do You Belong?

February 23, 2018 · Forbes

Just as you can’t apply to be cool in real life, you can’t apply for Cool Vendor status, either.

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How Audience Targeting Is Changing in the Age of Digital Transformation

February 21, 2018 · AdWeek

Niche advertising is gaining momentum.

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14 Non-Intrusive Marketing Strategies To Beat The Ad Blocker Trend

February 12, 2018 · Forbes

The answer lies in creating valuable, non-intrusive marketing content.

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Jimmy Garoppolo learns the hard way: Some nicknames for San Francisco are off limits

February 9, 2018 · The Sacramento Bee

“Did Jimmy G just call San Francisco…”

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Is it ever okay to use “San Fran?”

January 26, 2018 · Curbed SF

Survey shows that locals loathe most city nicknames, even though they’re hard to shake.

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Survey: What should you call San Francisco?

January 25, 2018 · ABC7 News

The city has a bunch of different nicknames, not all of them popular.

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Survey: A third of Americans don’t care that SF hates the name ‘San Fran’

January 25, 2018 · SF Gate

“‘San Fran’ sounds like fingernails on a chalkboard to the people of San Francisco.”

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Facebook has taken news out of the Feed. Americans will still get their news from Facebook.

January 17, 2018 · PRWeek

Does Facebook’s decision to make your News Feed more personal mean Americans will return to traditional media outlets?

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Research Just Revealed the Real Problem With Facebook’s News Feed (and It’s Ugly)

January 13, 2018 · Inc.

There was only one demographic that didn’t select Facebook as its number one choice for news.

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OPINION: Business expectations for 2018

January 12, 2018 · GhanaWeb

In 2018, AI will emerge as a critical marketing tool.

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AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

January 11, 2018 · MarTechSeries

Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today.

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Is Blockchain Technology Right for Your Business?

January 5, 2018 ·

It looks like more widespread use of blockchain is on the horizon.

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Winning PR: Bospar’s all-virtual model spurs amazing client results

January 5, 2018 · Agility PR

The resulting agency is a boutique PR firm organized for the toughest jobs and the most spectacular results.

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Business expectation for 2018

December 27, 2017 · Joy Online

There is a compelling case for the ongoing need to scan for future developments.

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Recalculating For Small Business – Curtis Sparrer & Kurt Long

December 15, 2017 · AMFM 247 Podcast

An interview with Curtis Sparrer and Kurt Long.

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19 Small Business Trends and Predictions for 2018

December 15, 2017 ·

Twenty key ideas, trends, and predictions to keep in mind to make the most of 2018.

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Is Trump Driving a Print News Comeback?

December 15, 2017 · O'Dwyer's

By all indication, the Trump effect seems to have resurrected the public’s interest in print media.

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Uber slammed by security experts over data breach that exposed data on 57 million customers

November 22, 2017 · Fox News

Uber in hot water over handling of customer data breach.

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Uber hid massive hack compromising data of 57M for a year

November 22, 2017 · SC Media

“If Uber had followed standard breach protocol the impact would have been much less.”

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Uber ‘Extorted’ By Hackers as Breach Details Surface a Year Later

November 22, 2017 · U.S. News and World Report

Amid a torrent of hacks and cyber intrusions, the handling of Uber’s breach stands out.

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Public Relations Crisis Management: Are You Prepared?

November 17, 2017 · Forbes

Bad news tends to go viral fast, and the consequences of not handling it in the best way possible can be catastrophic.

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Brand Stewardship: Enhancing Retained Corporate Identity Post-Acquisition

October 27, 2017 · Forbes

One of the least appreciated is the post-acquisition positioning of the acquired company.

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Attracting Influencers Is About Giving Them What They Want

October 20, 2017 · AdWeek

By creating something inspirational.

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PR For Acquisition: What CEOs, CMOs And Marketers Should Know

October 11, 2017 · Forbes

A company looking to be acquired should not take a passive approach.

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What CMOs Need to Know About WordPress

September 28, 2017 · AdWeek

Today’s consumers simply won’t tolerate slow sites.

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The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership

September 12, 2017 · Forbes

Newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness.

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Word of the Day: Fruition

September 4, 2017 · Merriam-Webster

“Many brands depend on crowdfunding to bring a concept to fruition.” — Curtis Sparrer

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Fewer Americans Reading the News

August 31, 2017 · O'Dwyer's

Approximately one in five U.S. adults said they no longer read the news.

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The ROI of Data Quality in Your Digital Advertising

August 25, 2017 · AdWeek

Here’s how it can be tracked, measured and proven.

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Leveraging A Funding Round Announcement: Taking Stock Of The Brand

August 11, 2017 · Forbes

Funding announcements, present an opportunity to build brand awareness and thought leadership.

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Americans Divided on What Constitutes ‘Fake News’

August 4, 2017 · O'Dwyer's

Many Americans seem confused about what the “fake news” label means.

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Why PR and Marketing Companies Should Not Ignore Glassdoor

July 21, 2017 · AdWeek

A positive brand perception can go a long way.

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Establishing And Sustaining Consumer Mindshare Through Seasonal PR

July 17, 2017 · Forbes

A seasonal public relations campaign can lead to positive ROI for your company long after the holiday ends.

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Death, Grieving and PR–What I Taught at PRSA

July 10, 2017 · AdWeek

These are the 8 stages of PR.

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Your Payment Processor Can Make or Break Your Global Ad Campaign

June 30, 2017 · AdWeek

Content localization is key.

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Maximizing The Visibility Of A Critical Startup Milestone: The Funding Announcement

June 29, 2017 · Forbes

Don’t miss the opportunity to raise awareness for your brand before, during and after a funding announcement.

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How to Position Your Product for Media Success

June 26, 2017 · AdWeek

Start with a strategy.

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How Social Media Can Help You Find the Right Market for Your Mobile App

June 12, 2017 · AdWeek

You’ll need a clear understanding of your audience.

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Smart Content Marketing Tips for Healthcare Practices

June 5, 2017 · AdWeek

Be clear with your message.

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How This Drink App Is Using Data to Engage Customers in Real-Time

May 22, 2017 · AdWeek

Cocktail app Hooch is using data in unique ways.

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#FactFriday – Social Media Essentials for Trade Shows

May 4, 2017 · Skyline

Social media content essentials for trade shows.

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How to Win at Trade Shows (Hint: It Involves Social Media)

May 4, 2017 · AdWeek

You’ll need a clear social strategy.

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Bospar Trade Show Success Survey: Big Trade Shows Out, Small Trade Shows In

May 3, 2017 · Exhibit City News

“Our research shows that small trade shows are often a better investment.”

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Journalist Wish List: Pitching Dos and Don’ts

May 2, 2017 · O'Dwyer's

Reporters give pitching tips for public relations professionals.

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Announcing the Winners of 2017 Public Relations and Marketing Excellence Awards

April 12, 2017 · BIG

Bospar BIG’s 2017 Public Relations and Marketing Excellence Award for Best Campaign of the Year.

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4 Pitching Blunders That Are Throwing You Off Your PR Game

April 3, 2017 · AdWeek

“There are four common pitching blunders that PR professionals make the most often.”

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Bad News, CMOs: Your SEO Is DOA

March 17, 2017 · AdWeek

Brand is being built on search more than on messaging.

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3 Steps to a Successful Product Launch

March 7, 2017 · AdWeek

A talent for social is key.

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What PR Pros Can Learn From Successful Organic Growth

February 21, 2017 · AdWeek

Keep your message short and sweet.

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When No News Is Good News

February 14, 2017 · AdWeek

It gives you the opportunity to be creative.

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Keeping the Love Alive Between PR Pros and Journalists

February 13, 2017 · O'Dwyer's

A few best practices to help PR professionals and journalists keep the love alive.

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The Key to Successful Event Activations

January 25, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

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How AI Will Impact PR

January 23, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

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How to Pitch Customer Case Histories

January 19, 2017 · O'Dwyer's

Few stories are more compelling than customer case histories.

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Did Trump Run the Best PR Campaign of 2016?

December 8, 2016 · AdWeek

A survey by Bospar asked more than 1,000 Americans to rank the top PR campaign.

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One Launch Isn’t Enough

November 18, 2016 · O'Dwyer's

“As a rule of thumb, consumers must hear about a product or service two to five times.”

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What PR Pros Need to Know for Trade Show Success

November 14, 2016 · AdWeek

What is like the Super Bowl, Olympics and Christmas – all wrapped into one?

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What I Wish I’d Known Before Creating My Startup’s Budget

November 11, 2016 · Inc.

You’re launch event can’t outweigh the power of repeated and consistent PR.

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Where Do Marketers Get Their News?

November 10, 2016 · Marketing Charts

Marketers are turning to online media to get their news, and that has implications for PR placements.

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How Effective Is PR? The B2B Sequel

November 3, 2016 · AdWeek

Where would we be without sequels?

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New Research Redefine Startup Press Success!

November 2, 2016 · Jobs & Hire

“The local TV news is more important than even the New York Times or TechCrunch for average Americans”.

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How Much Press Does It Take To Drive Sales?

November 1, 2016 · Forbes

Most consumers must see 2-5 pieces of press before they are willing to act.

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Repeat Media Placements Are Key to Effective PR Campaigns

October 25, 2016 · Business News Daily

The results are broken down by demographics, including gender, age and income.

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17 Things Entrepreneurs Need to Know

October 17, 2016 · Small Biz Daily

The rise of mobile shopping, tips for small business Saturday, is PR really effective?

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Study: Multiple placements key to ad engagement

October 13, 2016 · Biz Report

Marketers have long held that consumers need more than a single ad to engage with a brand.

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When Does Media Coverage Push People to Visit a Company’s Site?

October 13, 2016 · AdWeek

How many times must consumers see a tech company in the media before they visit a company’s web or mobile site?

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Major & Trade Media Are Best for Tech PR Says Survey

October 13, 2016 · O'Dwyer's

The best results come from hits in general circulation and trade media.

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PR Briefing: Summarizing 3 Recent Public Relations Studies

October 11, 2016 · Comm Pro

You’re only as good as your last placement.

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Does Location Matter in PR?

August 11, 2016 · AdWeek

New York Times’ William Safire probed the etymology of the expression “location, location, location.”

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What CMOs Should Know About Speaking at Conferences

August 2, 2016 · AdWeek

It’s been over two years since Riverdale’s Archie was killed off while saving his gay best friend.

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Tips on Picking the Right PR Agency

July 19, 2016 · AdWeek

He beat Uber — in its own backyard.

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What CMOs and VPs Should Expect From Big Coverage

July 8, 2016 · AdWeek

What does a placement mean for a company? How does it affect the business? Does PR still help these days?”

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Which PR Coverage Produces The Highest Results? This New Poll May Surprise You

June 7, 2016 · Forbes

“The brand that screams the loudest no longer commands the most attention.”

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PR Lessons Learned From Donald Trump

May 23, 2016 · AdWeek

Donald Trump and I share a secret.

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How to Make the Client-Agency Relationship Work

May 5, 2016 · AdWeek

“When work treats me like a baby treats a diaper, I confess I sometimes read this post.”

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Why Tech Companies Need a Broad Media Strategy

April 14, 2016 · AdWeek

Americans prioritized online technology media outlets as most important in establishing technology leadership.

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