Cyber Monday Spending To Surpass Black Friday

November 20, 2018 · Twice

But shoppers will still hit the stores en masse this weekend.

Read More

Should You Be ‘Disruptive’ or ‘Best-in-Class’ When Positioning Your Company? Correct Answer: Neither of These.

November 2, 2018 · Entrepreneur

How can entrepreneurs ensure their messaging actually rings true?

Read More

Poorly Written Blog Post Hides Google+ Data Breach

October 11, 2018 · PR News

The main culprit this time is Google.

Read More

Are we prepared for the next Big Business trend?

October 8, 2018 · Better Way to Profit Online

Business News Daily got in touch to find out some of the major things on businesses’ radars.

Read More

Top 25 Employer Branding Tips from the Pros

October 5, 2018 · FitSmallBusiness.com

The best employer branding strategy starts with your existing employees.

Read More

Cloud data-warehouse company Snowflake names Bospar as AOR

September 27, 2018 · PR Week

Bospar will work to raise awareness of Snowflake in the media and directly with its customers.

Read More

Press Release Tips from 16 PR Pros Who Know Best

September 21, 2018 · G2 Crowd

Some people say the press release is dead.

Read More

Controlling The Narrative: Dealing With Breaking News And Embargo Challenges

September 18, 2018 · Forbes

Having control over every aspect of your “story” should be a priority, personally and professionally.

Read More

Why you should scrap your media list

September 12, 2018 · Ragan's PR Daily

The media list has been the holy grail in the PR business.

Read More

Curtis Sparrer Shares Leadership Strategies To Improve Your Company’s Culture

September 11, 2018 · Medium

Improving company culture happens at any level in an organization.

Read More

Survey Says: Refine Your Paid Content Strategies

August 27, 2018 · Forbes

How effective is paid content?

Read More

Most Americans don’t care about coworkers’ sexuality and gender expression

August 4, 2018 · Out in Jersey

Those 75 and up are the most accepting of LGBT coworkers.

Read More

Report: More than half of PR pros are willing to create fake news

July 27, 2018 · Ragan's PR Daily

28 percent of PR pros are willing to manufacture news if push comes to shove.

Read More

Fake News OK For Some

July 26, 2018 · MediaPost

A survey reveals how many PR professionals are willing to cross ethical boundaries to secure coverage.

Read More

How To Be Perceived As A Category Leader

July 11, 2018 · Forbes

There is no disputing that being called out as a leader by a trusted party can mean millions.

Read More

LGBTQ champion reveals secret to authentic diversity

July 10, 2018 · HRD Canada

“Employers need to make their support of their LGBTQ co-workers explicit.”

Read More

33 Percent of Americans are Less Proud to be American Due to Donald Trump: Data

July 4, 2018 · OC Weekly

“I truly thought more people would be disappointed.”

Read More

How brands should ride the breaking-news wave to get coverage for clients

June 28, 2018 · Earned Media Rising

The Beach Boys got it right: “Catch a wave and you’re sitting on top of the world.”

Read More

How Social Responsibility Is Changing Creative in the Age of Digital Transformation

June 25, 2018 · Adweek

Companies need to redirect the narrative.

Read More

How To Use PR In The Sales Process

June 19, 2018 · Forbes

It typically doesn’t occur to sales and marketing teams to integrate public relations activities into the sales process. This is a missed opportunity.

Read More

18 Daily Habits Highly Successful People Have (and the Rest of Us Probably Don’t)

June 14, 2018 · Inc.

People who accomplish the most in life don’t conduct themselves like everyone else.

Read More

19 Small Business Trends and Predictions for 2018

June 14, 2018 · Business News Daily

As we near the end of the second quarter of 2018, it’s important to take stock of how the year has panned out for businesses.

Read More

Roundups: How To Leverage The Appetite For Market-Positioning Content

June 12, 2018 · Forbes

The key to success in marketing and especially PR is what I call burnishing the brand.

Read More

More than half of Americans OK with lesbian, gay and transgender colleagues at work

June 7, 2018 · Pink News

Those aged 75 and over were the age group most likely to be accepting.

Read More

55% of Americans Are Cool with their LGBTQ Coworkers

June 7, 2018 · Workology

… but what about the other 45%?

Read More

Cities Expanding Anti-Bias Laws to Cover LGBT Workforce

June 6, 2018 · Bloomberg BNA

Kansas City now joins dozens of other U.S. cities.

Read More

Study: 55% of Americans OK with Gay, Lesbian, and Trans Coworkers

June 6, 2018 · Logo

Most don’t care about sexuality and gender expression at work.

Read More

In a surprise finding, those 75 and up are the most accepting of LGBTQ coworkers

June 5, 2018 · HR.com

Most Americans have no preference when it comes to coworkers and sexuality.

Read More

Study Finds Most Americans Don’t Have a Problem Working Alongside LGBT People

May 28, 2018 · Hornet

“For a majority of Americans not to care if their coworkers are gay or trans, it’s groundbreaking.”

Read More

Latinxs and The Elderly Are The Most Accepting of LGBTQ Co-Workers

May 23, 2018 · Into

Next time you’re hiring, seek out a Latinx grandmother.

Read More

Burnishing Your Brand: Obtaining And Optimizing Awards

May 22, 2018 · Forbes

When it comes to brand stewardship awards and other types of industry recognition, winning matters a lot.

Read More

Secrets to Win Tech PR

May 22, 2018 · Better PR Now

Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency.

Read More

3 Surefire Ways of Leveraging the Customer Experience

May 21, 2018 · Adweek

Communicate your research effectively.

Read More

Damage Control: 11 Steps To Take If Your Company Has Been Breached

May 8, 2018 · Forbes

Members of Forbes Communications Council recommend taking these first steps if your company discovers a data breach.

Read More

Report: U.S. workers hate ‘open’ office spaces

May 7, 2018 · Ragan

76 percent of Americans “hate open offices.”

Read More

Southwest plane with cracked window diverted to Cleveland; no reports of injuries or engine problems

May 2, 2018 · LA Times

Crisis-management expert Curtis Sparrer said Southwest’s reputation could be tarnished if the carrier doesn’t take bold action.

Read More

Trust wanes, but users remain for Facebook

April 12, 2018 · Ragan's PR Daily

Recent surveys indicate that Facebook’s PR problems might not affect user statistics.

Read More

Forbes Communications Council Member Companies Recognized by Prestigious Publications

April 12, 2018 · Forbes

Bospar wins three awards recognizing its excellence as an agency.

Read More

Americans Like Facebook, Distrust Facebook

April 11, 2018 · O'Dwyer's

66 percent professed liking Facebook, while 55 admitted they no longer trust the site.

Read More

Users May Distrust Facebook, But Still Like Social Network

April 11, 2018 · MediaPost

According to Bospar PR, a majority say they still “like” the social giant.

Read More

Zuckerberg Testimony Reveals Lawmaker Confusion on Facebook

April 11, 2018 · NBC Bay Area

After two days of congressional testimony, what seemed clear was how little Congress seems to know about Facebook.

Read More

Zuckerberg faces tougher questions at House hearing

April 11, 2018 · ABC7 News

Bospar principal Curtis Sparrer says Zuckerberg must start working to rebuild users’ trust.

Read More

What Zuckerberg Needs To Do Today, And Why the Stakes Are So High

April 10, 2018 · Barron's

The clock is ticking on Mark Zuckerberg’s big moment.

Read More

How to Use Your Wikipedia Page as a Marketing Tool

March 27, 2018 · Target Marketing

Wikipedia is arguably the most useful site on the Internet.

Read More

What This Week’s Fiasco Tells Us About PR At Facebook

March 26, 2018 · The Holmes Report

If senior PR people at Facebook were briefed on this, they failed the company badly.

Read More

6 Considerations For Marketers Working With Facebook

March 23, 2018 · CMSWire

Marketers who run Facebook campaigns should be transparent, reassess, and diversify.

Read More

Cambridge Analytica Scandal Becomes Data’s Watershed Moment

March 23, 2018 · O'Dwyer's

Cambridge Analytica improperly collected the private data of 50 million of the Facebook’s users.

Read More

PR Pros: Mr. Zuckerberg, it’s time to go to Washington (and Brussels)

March 21, 2018 · PRWeek

The CEO’s absence from public view has created a leadership vacuum at a time of crisis for Facebook.

Read More

Uber offers condolences after autonomous vehicle fatality

March 20, 2018 · Ragan

Experts have said such an accident was inevitable.

Read More

These are the 12 Public Relations and Marketing Agencies, Departments and Executives You Should Know

March 14, 2018 · Business Journal

Business Intelligence Group announces the winners of 2018 Public Relations and Marketing Excellence Awards.

Read More

Gartner Cool Vendors — Do You Belong?

February 23, 2018 · Forbes

Just as you can’t apply to be cool in real life, you can’t apply for Cool Vendor status, either.

Read More

How Audience Targeting Is Changing in the Age of Digital Transformation

February 21, 2018 · AdWeek

Niche advertising is gaining momentum.

Read More

14 Non-Intrusive Marketing Strategies To Beat The Ad Blocker Trend

February 12, 2018 · Forbes

The answer lies in creating valuable, non-intrusive marketing content.

Read More

Jimmy Garoppolo learns the hard way: Some nicknames for San Francisco are off limits

February 9, 2018 · The Sacramento Bee

“Did Jimmy G just call San Francisco…”

Read More

Is it ever okay to use “San Fran?”

January 26, 2018 · Curbed SF

Survey shows that locals loathe most city nicknames, even though they’re hard to shake.

Read More

Survey: What should you call San Francisco?

January 25, 2018 · ABC7 News

The city has a bunch of different nicknames, not all of them popular.

Read More

Survey: A third of Americans don’t care that SF hates the name ‘San Fran’

January 25, 2018 · SF Gate

“‘San Fran’ sounds like fingernails on a chalkboard to the people of San Francisco.”

Read More

Facebook has taken news out of the Feed. Americans will still get their news from Facebook.

January 17, 2018 · PRWeek

Does Facebook’s decision to make your News Feed more personal mean Americans will return to traditional media outlets?

Read More

Research Just Revealed the Real Problem With Facebook’s News Feed (and It’s Ugly)

January 13, 2018 · Inc.

There was only one demographic that didn’t select Facebook as its number one choice for news.

Read More

OPINION: Business expectations for 2018

January 12, 2018 · GhanaWeb

In 2018, AI will emerge as a critical marketing tool.

Read More

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

January 11, 2018 · MarTechSeries

Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today.

Read More

Is Blockchain Technology Right for Your Business?

January 5, 2018 · Business.com

It looks like more widespread use of blockchain is on the horizon.

Read More

Winning PR: Bospar’s all-virtual model spurs amazing client results

January 5, 2018 · Agility PR

The resulting agency is a boutique PR firm organized for the toughest jobs and the most spectacular results.

Read More

Business expectation for 2018

December 27, 2017 · Joy Online

There is a compelling case for the ongoing need to scan for future developments.

Read More

Recalculating For Small Business – Curtis Sparrer & Kurt Long

December 15, 2017 · AMFM 247 Podcast

An interview with Curtis Sparrer and Kurt Long.

Read More

19 Small Business Trends and Predictions for 2018

December 15, 2017 · https://www.businessnewsdaily.com/7605-business-trend-predictions.html

Twenty key ideas, trends, and predictions to keep in mind to make the most of 2018.

Read More

Is Trump Driving a Print News Comeback?

December 15, 2017 · O'Dwyer's

By all indication, the Trump effect seems to have resurrected the public’s interest in print media.

Read More

Uber slammed by security experts over data breach that exposed data on 57 million customers

November 22, 2017 · Fox News

Uber in hot water over handling of customer data breach.

Read More

Uber hid massive hack compromising data of 57M for a year

November 22, 2017 · SC Media

“If Uber had followed standard breach protocol the impact would have been much less.”

Read More

Uber ‘Extorted’ By Hackers as Breach Details Surface a Year Later

November 22, 2017 · U.S. News and World Report

Amid a torrent of hacks and cyber intrusions, the handling of Uber’s breach stands out.

Read More

Public Relations Crisis Management: Are You Prepared?

November 17, 2017 · Forbes

Bad news tends to go viral fast, and the consequences of not handling it in the best way possible can be catastrophic.

Read More

Brand Stewardship: Enhancing Retained Corporate Identity Post-Acquisition

October 27, 2017 · Forbes

One of the least appreciated is the post-acquisition positioning of the acquired company.

Read More

Attracting Influencers Is About Giving Them What They Want

October 20, 2017 · AdWeek

By creating something inspirational.

Read More

PR For Acquisition: What CEOs, CMOs And Marketers Should Know

October 11, 2017 · Forbes

A company looking to be acquired should not take a passive approach.

Read More

What CMOs Need to Know About WordPress

September 28, 2017 · AdWeek

Today’s consumers simply won’t tolerate slow sites.

Read More

The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership

September 12, 2017 · Forbes

Newsjacking has become a key tool in the arsenal of public relations professionals for increasing brand awareness.

Read More

Word of the Day: Fruition

September 4, 2017 · Merriam-Webster

“Many brands depend on crowdfunding to bring a concept to fruition.” — Curtis Sparrer

Read More

Fewer Americans Reading the News

August 31, 2017 · O'Dwyer's

Approximately one in five U.S. adults said they no longer read the news.

Read More

The ROI of Data Quality in Your Digital Advertising

August 25, 2017 · AdWeek

Here’s how it can be tracked, measured and proven.

Read More

Leveraging A Funding Round Announcement: Taking Stock Of The Brand

August 11, 2017 · Forbes

Funding announcements, present an opportunity to build brand awareness and thought leadership.

Read More

Americans Divided on What Constitutes ‘Fake News’

August 4, 2017 · O'Dwyer's

Many Americans seem confused about what the “fake news” label means.

Read More

Why PR and Marketing Companies Should Not Ignore Glassdoor

July 21, 2017 · AdWeek

A positive brand perception can go a long way.

Read More

Establishing And Sustaining Consumer Mindshare Through Seasonal PR

July 17, 2017 · Forbes

A seasonal public relations campaign can lead to positive ROI for your company long after the holiday ends.

Read More

Death, Grieving and PR–What I Taught at PRSA

July 10, 2017 · AdWeek

These are the 8 stages of PR.

Read More

Your Payment Processor Can Make or Break Your Global Ad Campaign

June 30, 2017 · AdWeek

Content localization is key.

Read More

Maximizing The Visibility Of A Critical Startup Milestone: The Funding Announcement

June 29, 2017 · Forbes

Don’t miss the opportunity to raise awareness for your brand before, during and after a funding announcement.

Read More

How to Position Your Product for Media Success

June 26, 2017 · AdWeek

Start with a strategy.

Read More

How Social Media Can Help You Find the Right Market for Your Mobile App

June 12, 2017 · AdWeek

You’ll need a clear understanding of your audience.

Read More

Smart Content Marketing Tips for Healthcare Practices

June 5, 2017 · AdWeek

Be clear with your message.

Read More

How This Drink App Is Using Data to Engage Customers in Real-Time

May 22, 2017 · AdWeek

Cocktail app Hooch is using data in unique ways.

Read More

#FactFriday – Social Media Essentials for Trade Shows

May 4, 2017 · Skyline

Social media content essentials for trade shows.

Read More

How to Win at Trade Shows (Hint: It Involves Social Media)

May 4, 2017 · AdWeek

You’ll need a clear social strategy.

Read More

Bospar Trade Show Success Survey: Big Trade Shows Out, Small Trade Shows In

May 3, 2017 · Exhibit City News

“Our research shows that small trade shows are often a better investment.”

Read More

Journalist Wish List: Pitching Dos and Don’ts

May 2, 2017 · O'Dwyer's

Reporters give pitching tips for public relations professionals.

Read More

Announcing the Winners of 2017 Public Relations and Marketing Excellence Awards

April 12, 2017 · BIG

Bospar BIG’s 2017 Public Relations and Marketing Excellence Award for Best Campaign of the Year.

Read More

4 Pitching Blunders That Are Throwing You Off Your PR Game

April 3, 2017 · AdWeek

“There are four common pitching blunders that PR professionals make the most often.”

Read More

Bad News, CMOs: Your SEO Is DOA

March 17, 2017 · AdWeek

Brand is being built on search more than on messaging.

Read More

3 Steps to a Successful Product Launch

March 7, 2017 · AdWeek

A talent for social is key.

Read More

What PR Pros Can Learn From Successful Organic Growth

February 21, 2017 · AdWeek

Keep your message short and sweet.

Read More

When No News Is Good News

February 14, 2017 · AdWeek

It gives you the opportunity to be creative.

Read More

Keeping the Love Alive Between PR Pros and Journalists

February 13, 2017 · O'Dwyer's

A few best practices to help PR professionals and journalists keep the love alive.

Read More

The Key to Successful Event Activations

January 25, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

Read More

How AI Will Impact PR

January 23, 2017 · AdWeek

This is a guest post by Curtis Sparrer, principal at Bospar.

Read More

How to Pitch Customer Case Histories

January 19, 2017 · O'Dwyer's

Few stories are more compelling than customer case histories.

Read More

Did Trump Run the Best PR Campaign of 2016?

December 8, 2016 · AdWeek

A survey by Bospar asked more than 1,000 Americans to rank the top PR campaign.

Read More

One Launch Isn’t Enough

November 18, 2016 · O'Dwyer's

“As a rule of thumb, consumers must hear about a product or service two to five times.”

Read More

What PR Pros Need to Know for Trade Show Success

November 14, 2016 · AdWeek

What is like the Super Bowl, Olympics and Christmas – all wrapped into one?

Read More

What I Wish I’d Known Before Creating My Startup’s Budget

November 11, 2016 · Inc.

You’re launch event can’t outweigh the power of repeated and consistent PR.

Read More

Where Do Marketers Get Their News?

November 10, 2016 · Marketing Charts

Marketers are turning to online media to get their news, and that has implications for PR placements.

Read More

How Effective Is PR? The B2B Sequel

November 3, 2016 · AdWeek

Where would we be without sequels?

Read More

New Research Redefine Startup Press Success!

November 2, 2016 · Jobs & Hire

“The local TV news is more important than even the New York Times or TechCrunch for average Americans”.

Read More

How Much Press Does It Take To Drive Sales?

November 1, 2016 · Forbes

Most consumers must see 2-5 pieces of press before they are willing to act.

Read More

Repeat Media Placements Are Key to Effective PR Campaigns

October 25, 2016 · Business News Daily

The results are broken down by demographics, including gender, age and income.

Read More

17 Things Entrepreneurs Need to Know

October 17, 2016 · Small Biz Daily

The rise of mobile shopping, tips for small business Saturday, is PR really effective?

Read More

Study: Multiple placements key to ad engagement

October 13, 2016 · Biz Report

Marketers have long held that consumers need more than a single ad to engage with a brand.

Read More

When Does Media Coverage Push People to Visit a Company’s Site?

October 13, 2016 · AdWeek

How many times must consumers see a tech company in the media before they visit a company’s web or mobile site?

Read More

Major & Trade Media Are Best for Tech PR Says Survey

October 13, 2016 · O'Dwyer's

The best results come from hits in general circulation and trade media.

Read More

PR Briefing: Summarizing 3 Recent Public Relations Studies

October 11, 2016 · Comm Pro

You’re only as good as your last placement.

Read More

Does Location Matter in PR?

August 11, 2016 · AdWeek

New York Times’ William Safire probed the etymology of the expression “location, location, location.”

Read More

What CMOs Should Know About Speaking at Conferences

August 2, 2016 · AdWeek

It’s been over two years since Riverdale’s Archie was killed off while saving his gay best friend.

Read More

Tips on Picking the Right PR Agency

July 19, 2016 · AdWeek

He beat Uber — in its own backyard.

Read More

What CMOs and VPs Should Expect From Big Coverage

July 8, 2016 · AdWeek

What does a placement mean for a company? How does it affect the business? Does PR still help these days?”

Read More

Which PR Coverage Produces The Highest Results? This New Poll May Surprise You

June 7, 2016 · Forbes

“The brand that screams the loudest no longer commands the most attention.”

Read More

PR Lessons Learned From Donald Trump

May 23, 2016 · AdWeek

Donald Trump and I share a secret.

Read More

How to Make the Client-Agency Relationship Work

May 5, 2016 · AdWeek

“When work treats me like a baby treats a diaper, I confess I sometimes read this post.”

Read More

Why Tech Companies Need a Broad Media Strategy

April 14, 2016 · AdWeek

Americans prioritized online technology media outlets as most important in establishing technology leadership.

Read More