A real source of pride

August 2, 2021 · PR Week

This year, in honor of Pride Month in June, PRWeek produced content to highlight 30 inspirations LGBTQ leaders.

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Forbes Councils Publishing Gives Curtis Sparrer a Way to Formalize and Share His Thoughts

Bospar’s Pricipal, Curtis Sparrer, shares his thoughts on Forbes Council Publishing.

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Paid, Earned, Shared And Owned Media: Making PESO Work For You

July 6, 2021 · Forbes

Bospar’s Principal, Curtis Sparrer, breaks down the PESO model.

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Pride in PR

June 29, 2021 · PRSA

Curtis Sparrer participates in a panel discussion on what Pride in PR in our industry looks like today.

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PR leaders weigh remote work options as offices begin to reopen

June 2, 2021 · Ragan's PR Daily

Some in the industry are ready to jump ship if they can’t keep the flexibility they have come to treasure and rely upon during the pandemic.

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PRWeek Launches Pride in PR List

June 1, 2021 · PRWeek

To mark Pride Month, PRWeek is recognizing leading PR professionals who identify as LGBTQ on the inaugural Pride in PR list.

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Safe Return to Work By the Numbers

May 18, 2021 · Industry Analysts, Inc.

A study by Bospar found the number one reason people worried about contracting Coronavirus is they work in an open office.

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On the Move: Purple Strategies Hires H+K Alum Nick Driver

May 13, 2021 · O'Dwyer's

Bospar hires Joseph Krasinski as its first chief financial officer.

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Coffee Break with Bospar’s Curtis Sparrer

May 12, 2021 · PR Week

The Bospar principal talks about remaining remote after the coronavirus pandemic, DE&I, being LGBTQ in the PR industry and more.

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Musk’s SNL Dogecoin Skit Is Messy Damage Control

May 11, 2021 · O'Dwyer's

Curtis Sparrer shares insights on Elon Musk’s SNL skit.

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Agency People News in Brief (May 10, 2021)

May 10, 2021 · PRovoke

New people in new roles at Bospar, Hotwire, Finn Partners, IPG Dxtra, and kglobal.

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When Writing the ‘I’m Moving On’ Post, Channel Kenny Rogers

April 27, 2021 · Entrepreneur

Bospar’s principal, Curtis Sparrer, weighs in with advice for CMOs considering a move.

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Digital Visibility Demands Savvy Combo Of Earned, Paid Media

April 23, 2021 · Forbes

Which is better: The same boring ad or an analysis of something you care about?

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Tech Firms Ride Out a Tough 2020

April 22, 2021 · O'Dwyer's

Bospar fought the “knee-jerk reaction” from many companies to cut PR spending during the COVID-19 crisis by providing clients with research and talking points showing the need for PR during economic downturns.

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Ragan and PR Daily announce Top Places to Work, Class of 2021

April 15, 2021 · Ragan

The honorees for Ragan’s Top Places to Work, part of its Employee Communications Awards program, are recognized for creating exemplary culture and connection during a profoundly difficult year.

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PRovoke Unveils 2021 North American Agencies Of The Year Finalists

April 12, 2021 · PRovoke

Digital Agencies of the Year: Bospar, MSL, Precision, and SourceCode Communications.

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News of Firms: Bospar Gets Ink for First Female Eagle Scout Troop

March 25, 2021 · O'Dwyer's

Bospar secured more than 20 stories on both broadcast and online platforms for San Anselmo, CA’s Eagle Scout Troop 1015, the first women to have reached that rank in scouting.

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Bospar named to Inc. Magazine’s list of California’s fastest-growing private companies

March 23, 2021 · Agility PR Solutions

Inc. magazine revealed that Bospar is No. 230 on its second annual Inc. 5000 Regionals California list, the most prestigious ranking of the fastest-growing California-based private companies.

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Bospar announces charity in initiatives for Breast Cancer and Boy Scouts

March 22, 2021 · Agility PR Solutions

Star Trek’s George Takei helped with one of Bospar’s charity efforts #DrinkLessForYourBreasts.

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COVID Reopening: SF Restaurants Get Set For Indoor Dining Under Red Tier

March 3, 2021 · CBS SF Bay Area

San Francisco moves back into the Red Tier, allowing for more reopenings and fewer restrictions.

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Celebrity Rehab Center Turns To Bospar For PR Help

February 26, 2021 · PRovoke

All Points North Lodge has hired tech-focused firm Bospar following a public dispute with a reality TV star.

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Why Your Tech Company Should Have An Analyst Relations Program

February 24, 2021 · Forbes

We explored the “whys” of AR investment.

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‘This isn’t our first rodeo’: How Texas-based PR pros are working through crisis

February 19, 2021 · PR Week

Four million Texans lost power this week due to a deadly winter storm. Among them are PR pros and entire agencies who quickly pivoted to keep business ticking on as usual.

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Q&A with 2020 Foggies Professional of the Year: Curtis Sparrer

February 8, 2021 · PRSA San Francisco

PRSA-SF is taking you deeper inside our chapter awards program, to learn more about each winner.

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Breakfast Briefing: 5 things for PR pros to know on Thursday morning

January 28, 2021 · PR Week

Why conservatives may be saying “San Fran” more than ever before.

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Research Data And Real News: How To Avoid Arm-Wrestling With Reporters

January 13, 2021 · Forbes

Many public relations professionals try to arm-wrestle reporters into covering a story, but that just won’t do it.

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It’s Time For the Tech Industry to Take Crises Seriously

January 5, 2021 · O'Dwyer's

Far too many tech companies don’t have a crisis communications playbook.

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Bospar Study: 79.3% of Americans Say They Will Vaccinate, Naming Pfizer Their #1 Choice

December 17, 2020 · HR.com

Americans predict changes coming to the office and the city skyline even after a vaccine.

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Strange Bedfellows? What Tech PR and Sci-Fi Have in Common

November 30, 2020 · Cheddar

There is a real, meaningful intersection between technology PR, technology professionals and science fiction.

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Strange Bedfellows? What Tech PR and Sci-Fi Have in Common

November 23, 2020 · Entrepreneur

Tech is the engine that enables fantasy to become reality.

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Curtis Sparrer: “Try and get a person for each job”

November 17, 2020 · Thrive Global

Become award-winning as quickly as possible.

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Curtis Sparrer – Principal and co-founder

November 13, 2020 · PRovoke

Bospar is a testament to how successful a virtual agency can be.

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Election Day 2020: PR pros pick the president

November 3, 2020 · PR Week

The PR agency world is full of politicos, and this Election Day, PRWeek gave them the vote to pick the next president of the United States.

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Account News In Brief (November 2, 2020)

November 2, 2020 · PRovoke

New business for Bospar, Steinreich, Hemsworth, Brandstyle, Zapwater, Brandman and Matter.

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Publicist Rockstars: “Become award-winning as quickly as possible” With Curtis Sparrer of Bospar

October 28, 2020 · Authority Magazine

When we were making the case that our new firm was worth a client’s business it was the awards that helped make the case.

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7 truths about a career in communications

October 8, 2020 · PR Daily

We asked you to give us peek into a day in your life using a GIF, and you delivered.

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2020 Global Technology Agencies of the Year

October 5, 2020 · PRovoke

In the age of coronavirus, Bospar’s operating model is proving to be remarkably prescient.

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State of Communications 2020: Leaders Report It’s Not Business as Usual

September 29, 2020 · Business 2 Community

Curtis Sparrer who runs a PR firm that’s been remote from its inception said that right now publicists are more accessible than they ever have been.

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Bospar announces record-breaking growth and 8 new hires

September 28, 2020 · Agility PR Solutions

Bospar announced details surrounding its record-breaking growth over the last few months.

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Agency People News in Brief (September 21, 2020)

September 21, 2020 · PRovoke

New people in new roles at W2O Group, Brunswick Group, Signal Group, Rubenstein PR and Bospar.

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Pay-for-performance PR is bad news

September 15, 2020 · PR Week

Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around.

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Is two metres social distancing really enough?

September 14, 2020 · Dijital Journal

While social distancing works, not everyone in society is predisposed to practice it.

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PR Ethics Lessons From ‘Roman Holiday’

September 1, 2020 · Entrepreneur

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.

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Agency People News in Brief (August 31, 2020)

August 31, 2020 · PRovoke

New people in new roles at Finn Partners, Exponent, Bospar, Marino and Axon.

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Value vs. Vanity: Metrics that Matter for Earned Media

August 20, 2020 · O'Dwyer's

Earned media drove 19 percent of respondents to visit a company’s website after just one mention.

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PRNEWS Announces Inaugural Agency Elite Top 100

August 17, 2020 · PR News Online

The Agency Elite Top 100 is designed to spotlight the nation’s most innovative and strategic PR firms of the year.

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Bonus Episode: Running a 100% Virtual Business – Curtis Sparrer of Bospar PR

August 6, 2020 · The EnTRUEpreneurship Podcast

Host, Wes Fang and Curtis Sparrer of Bospar PR reconnect to discuss helpful tactics to successfully run a fast-growing, 100% virtual company.

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7 Ways to Avoid COVID-19 While at Work

August 3, 2020 · Healthcare Business Today

Working environments such as crowded retail stores, restaurants, and office spaces seem to be what people are concerned about the most. In fact, in a recent survey conducted by Bospar, over 52% of Americans think open offices are bound to lead to an increase in novel coronavirus infections.

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92% of Americans would purchase products showcased in stories placed through PR activity

August 3, 2020 · YouGov

Bospar’s PR & Marketing in The New Normal report reveals that 86% of Americans would purchase from a company that has appeared 10 times in the news.

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Most Americans say PR drives purchase decisions and website visits

August 3, 2020 · Agility PR Solutions

PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times.

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Americans’ Purchasing Habits Altered by COVID-19

July 30, 2020 · O'Dwyer's

According to a recent survey released by San Francisco-based tech firm Bospar, 86 percent of Americans report that COVID-19 has changed their consumer buying habits.

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What Should PR Do When The Company’s Stock Goes South?

July 30, 2020 · Forbes

Bospar’s Curtis Sparrer shares thought leadership on PR during a stock market crisis.

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Pandemic Sea Change: Buyers Are Focused On Essential Items And Price, Study Says

July 29, 2020 · MediaPost

The pandemic should still inform your email marketing, judging by a study from Bospar.

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How to Get High-Tech CEOs to Value CCOs as Much as CMOs

July 27, 2020 · PR News Online

A Bospar study earlier this month showed nearly 90 percent of Americans said that seeing placed stories would drive them to visit a company’s site.

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Brighton 7th graders write essays on COVID-19 experiences

July 14, 2020 · Livingston Daily

According to a new U.S. consumer survey conducted by Bospar PR, more than half (55.3%) of Americans are concerned about contracting the novel coronavirus this year.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

July 14, 2020 · PR Daily

Bospar recently published findings from its PR & Marketing in The New Normal study.

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Low-code platform leader Mendix names Bospar as Its North American AOR

July 10, 2020 · Agility PR Solutions

Mendix, a Siemens business and the global leader in enterprise low-code, has named Bospar as its public relations agency of record.

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Accounts in Transit: Padilla to Raise Profile of New York Wines

July 8, 2020 · O'Dwyer's

Bospar has been named public relations agency of record for Mendix.

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Mendix Hands North American PR Business To Bospar

July 8, 2020 · PRovoke

Siemens-owned low-code platform company Mendix selected Bospar as its North American PR agency after a competitive pitch.

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Siemens division Mendix names Bospar as North America AOR

July 8, 2020 · PR Week

Mendix is a low-code application-development platform company opened by German tech giant Siemens.

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J.K. Rowling Triples Down On Anti-Trans Comments

July 7, 2020 · South Florida Gay News

Many people are worried about Rowling’s beliefs about gender identity and sex, including Bospar Principal Curtis Sparrer.

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Podcast: George Coleman on “Why Twitter Is Not The Country”

July 1, 2020 · PRovoke

How the PR industry can rise above unconscious bias and tribalism on social media.

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How TIAA updated its dress code, restroom policies to support inclusion

June 30, 2020 · HR Dive

Bospar survey speaks to Americans thoughts on equality.

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Podcast: Curtis Sparrer On Sustaining An Agency Amid Shutdowns

June 23, 2020 · PRovoke

Bospar principal Curtis Sparrer joins the PRovoke podcast to talk about how its virtual agency model has helped it thrive through the Covid-19 crisis.

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Quasi un italiano su due non si vaccinerebbe contro il coronavirus

June 19, 2020 · Radio Maria

In Italia pensionati e studenti tra i motivati al vaccino. Scetticismo nella fascia tra i 35 e i 59 anni.

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Quasi un italiano su due non si vaccinerebbe contro il coronavirus

June 19, 2020 · Corriere Della Sera

In Italia pensionati e studenti tra i motivati al vaccino. Scetticismo nella fascia tra i 35 e i 59 anni.

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Almost one in two Italians would not be vaccinated against coronavirus

June 19, 2020 · News 1

4 out of 10 Italians say they are not inclined to get vaccinated.

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