Bospar’s Expansion Continues – PR Agency Adds Two Veteran Content Creators

SAN FRANCISCO — April 16, 2021 — Bospar, the boutique PR firm that puts tech companies on the map, today announced the hiring of Racquel Yerbury and Greg Sandoval, two writers who each possess extensive experience chronicling tech companies and trends. 

“Adding Greg and Racquel to the content team is critical to sustaining our growth,” said Tricia Heinrich, chief content officer at Bospar. “Their depth of experience in tech PR, coupled with their superlative writing capabilities, make them incredible assets to Bospar.”

Sandoval, a former senior writer at CNET, Business Insider and The Verge, spent more than a decade covering the tech sector, writing about cloud computing, artificial intelligence, robotics, e-commerce, cybersecurity, and the future of work before joining Bospar. Previously, Sandoval worked as a staff writer for The Washington Post and The Los Angeles Times

Yerbury brings more than 20 years of research and content development experience to Bospar. She has written about cloud infrastructure, data management, application development, DevSecOps, and compliance. She previously worked at cloud security company Fugue and ran her own content firm in the greater Washington, D.C., area.  

The additions of Sandoval and Yerbury represent the continuation of a hiring campaign that began in the second half of 2020, when the pandemic and slumping business sector forced many PR firms to downsize. In contrast, Bospar continued to add clients, grow revenue, and win recognition for its work. 

On Thursday, PRWeek honored the agency with the Best in Corporate Branding award for its work with Prodoscore. Earlier this year the agency was named a PRovoke SABRE four-award recipient. In 2020 Bospar was included in Forbes’ list of America’s Best PR Agencies 2020 and the PRNEWS’ inaugural Agency Elite Top 100; earned four MarCom Awards, including three in the platinum category; was named a PR World Award Grand Winner; and was honored with a PRovoke’s 2020 North America Boutique Agency of the Year Award, a Gold 2020 MUSE Creative Award, and two Innovation SABRE awards. In its most recent ranking, the San Francisco Business Times named Bospar as the eighth largest Bay Area LGBT-owned business. 

About Bospar

Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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