New study reveals that LGBTQ Americans are making the most of their one-on-one time
SAN FRANCISCO – June 24, 2020 – Bospar, the boutique PR firm that puts tech companies on the map, has today released new findings on the effects of the COVID-19 pandemic on Americans’ lives.
Bospar teamed up with Propeller Insights to determine how stay-at-home orders have affected American relationships. The study revealed that how Americans feel about their partners during lockdown is largely a matter of age, sexuality and even gender.
Love in the time of coronavirus
More than a quarter (26%) of Americans under the age of 44 have started a romantic relationship during the pandemic. About two-thirds (65%) of them continued to see this person during lockdown.
As for those already coupled, the effect of the lockdown on their relationships varies dramatically by age, with older Americans least likely to say the stay-at-home order is having any effect on their relationship.
|How has lockdown affected your relationship with your partner or significant other?||Ages 18-44||Ages 45+|
|I love them more||47%||20%|
|We’re having more sex||25%||5%|
|We’re arguing more||15%||5%|
|We’re getting or considering divorce||18%||2%|
|Our relationship hasn’t been impacted||16%||68%|
Are LGBTQ couples making better use of their one-on-one time?
A similar pattern emerges when looking at sexuality. Straight Americans are significantly more likely (36%) than LGBTQ Americans (26%) to say that lockdown has made them love their partner more, and nearly half (48%) say that their relationship hasn’t really been affected (compared to just 20% of LGBTQ Americans).
Meanwhile, LGBTQ couples are having more sex (19%) than straight couples (13%).
“The lockdown has put American relationships in a crucible,” said Curtis Sparrer, a principal of Bospar. “Relationships that were doing well seem to flourish, while relationships that were on the rocks had issues that at this time seem insurmountable.”
Mars and Venus on lockdown
Interestingly, American men (43%) are significantly more likely than women (30%) to say the lockdown has caused them to love their partner more, while women (55%) are more likely than men (34%) to say the lockdown hasn’t really affected their relationship at all.
More than half of Americans (56%) with children in their household say that lockdown has caused them to love their children more, and another 29% say they enjoy their children more. A minority—including 9% of men and just 3% of women—say it has caused them to love their children less.
Commented Gabrielle Ayala, principal of Propeller Insights, “There is no telling how people will respond to a crisis, and the data shows us that. Equilibriums in all relationships have been impacted for better and worse. In general, those forced to change their daily lifestyle are more likely to experience shifts in how they perceive their relationship.”
About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,014 U.S. adults between April 28, 2020-April 29, 2020. Survey responses were nationally representative of the U.S. population for age, gender, region, and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.