InterSolar: Building a Reputation as the Premier Energy Event
Germany-based Solar Promotion GmbH sought to establish its North American event as the premier venue to build critical business connections and gain valuable technological insights in the solar and energy storage industries, despite poor brand recognition outside the European market.
PR sought to drive in-person attendance by top-tier business and trade journalists and elevate the Intersolar CEO as global solar industry thought leader. The team also worked to enhance the exhibitor/attendee experience through media engagement tools, including special press events and active social media presence.
PR drove a record-breaking 120 media registrations — including attendees from Fortune, Forbes, Reuters and the San Francisco Chronicle — resulting in nearly 300 original articles and 135M impressions during the weeklong event. The event also saw a 139% increase in Twitter followers YoY and a 162% increase in Facebook fans YoY.