Global English

September 22, 2022

Empowering Students through Language and Culture

CHALLENGE

GlobalEnglish, an English language assistance platform for globally distributed enterprises, tasked PR with raising awareness of the need for English-assisted solutions.​

SOLUTION

PR educated media and key influencers on the pain points associated with enterprises communicating in English to  both native and non-native English speakers. PR sourced and  leveraged top tier clients like ArcelorMittal to secure coverage in outlets like CIO.com and The Wall Street Journal.​

RESULT

Key media placements include The Wall Street Journal, Xinhua, The Guardian, ABC’s “Ahead of the Curve.” Estimated ad equivalency: $7million.  Business results include $20 million in venture funding, 300% growth over 5 years.

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