Cloud Data-Warehouse Company Snowflake Names Bospar as AOR

Snowflake, a global leader in cloud computing-based data warehousing, named Bospar agency of record after a consulting engagement delivered impressive results for the organization. Bospar’s expertise and outstanding performance throughout the initial campaign led to a strategic pitch outlining their long-term vision to increase Snowflake’s media coverage and connect with their customers.

"We are highly customer-centric. I think our customers look to the media, and they should be the voice our consumers trust,” she said. “Our customers also trust their peers, so those two market channels are so important."


As their agency of record, Bospar vastly increased media coverage for Snowflake including articles in Forbes and CNN. Curtis Sparrer, Principal of Bospar, covered its unicorn status in his post “Where in the World Is Silicon Valley? And Are Unicorns a Good Thing?” detailing how Snowflake’s stock surged post-IPO.

Read more about how Bospar won Agency of Record for Snowflake in PRWeek’s exclusive article below:

Share this post:


Live From Cannes: Marketing Is All Tech Now, but Tech Desperately Needs Marketing

Eric Chemi

Making the Most of Industry Conferences in a Post-Pandemic World

Alessandra Nagy

Five Questions to Ask Journalists Before Hiring Them Into Public Relations

Peter Kerr

More Blog Posts

Interested In

Working With Us?