On a Mission for Better Health
The UK Technology Strategy Board selected the best UK health technology startups for a trade mission to the U.S. PR was hired to generate coverage in tech, healthcare and mass media showcasing both the individual companies and the mission.
PR attracted interest in Silicon Valley and with mass media by raising awareness about the U.S. mission and the individual product offerings of the 17 participating entrepreneurial companies.
PR secured over eight original pieces of coverage, including Fast Company, Yahoo! News, Modern Healthcare and MedGadget.com. One piece syndicated to 949 websites, and total coverage reached an audience of over 204 million.