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January 02, 2020
Bospar has recently launched a
social media effort involving brief employee Q&A videos. And they’ve been
wildly popular! Here is an expanded version of my interview with me.
Meet Tricia Heinrich, Bospar Chief
Q: What’s your favorite thing
about working in PR?
A: Applying communications
tools to solving marketing challenges. This typically involves collaboration
and creativity—also my favorite things.
Q: What role(s) did you start
in at Bospar, and how have you migrated into different roles?
A: I’ve always been the CCO,
but the role continues to expand as we add new staff and offerings, like social
media support and influencer relations.
Q: What’s your favorite aspect
of working at Bospar?
A: I love the challenge and
variety. It’s a cliché, but I truly never have a boring day.
Q: What was an interesting job
you worked at before working at Bospar?
A: I took a brief break from
tech PR to work for the California dairy industry. I know all about
California’s award-winning cheeses…and happy cows!
Q: Favorite place?
A: Any beach, anywhere. A few
of my all-time favorite beaches so far include Princeville in Kaui and Gualala
in Northern California.
Q: Always on the search for the
A: Wine. I often drive up to
the Napa Valley and am a member of a couple wine clubs.
Q: What’s your superpower?
A: I can spot typos and
punctuation errors more easily than just about anyone! It’s a talent and a
Q: What book are you reading?
A: “AI for Sales: How Artificial
Intelligence Is Changing Sales,” by fellow ON24 alum Chad Burmeister. Several
of our clients are developing new AI solutions to improve sales efficiency and
effectiveness, and they are game changers!
Q: Biggest PR lesson
A: Even after working in PR for
decades, I never stop learning, so it’s hard to identify a single lesson
learned. However, I am still regularly surprised by both clients and the media,
so perhaps the lesson is to never assume anything.
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About the author
Tricia Heinrich is Bospar PR’s Chief Content Officer and a member of the agency’s Leadership Team. She supervises the agency’s unique, award-winning Content Team and has overall responsibility for all client content creation and quality, focusing on blogs, press releases and executive contributed content. Areas of tech specialization include martech, AI and life sciences. Heinrich also creates contributed content for Bospar’s other leaders and supervises and edits the Bospar Blog.